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Lead Image

Apparel Singapore Publication


Production Method

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Copywriter: Denise Ng



Kin Yiap Press

Off-white, uncoated paper and thick, red thread-stitching bring a tactile touch to this corporate collateral for Apparel Singapore — a collective brand identity for Singapore-managed apparel companies 



Apparel Singapore

Quantity Produced


Production Cost

Production Time

7 Days

Dimensions (Width × Height × Depth)

7.87 in. × 10.6 in.

Page Count


Paper Stock

RJ / Monet / Plain White / 150gsm

Number of Colors



Hot Stamping


Thread Sewn




Apparel Singapore Publication
Apparel Singapore Publication
Apparel Singapore Publication
Apparel Singapore Publication
Apparel Singapore Publication
Apparel Singapore Publication
Apparel Singapore Publication
Apparel Singapore Publication ---

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Project Description

Corporate collateral for Apparel.sg to promote exemplary apparel manufactures of Singaporean origin. Adding to their legacy of excellence is their increased commitment to protecting environment and social fabric in which they do business, to build lasting partnerships. Using thread stitching to complement and portray the intricate nature of their corporate business, a clean and minimalistic treatment is approached to set the look and feel throughout the collateral. Printed on off-white textured paper stock and metallic foil on the corporate tagline.

Production Lesson(s)

Correct thread thickness has to be chosen to achieve the intended look and feel. Printer is efficient in understanding concept and thus the end result is a beautifully crafted book.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

September 4, 2012


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End