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Designer Lionel Scholtes could not resist the temptation to design his daughter’s birth announcements and have them letterpress printed, and the added cost over standard printing was well worth it. These announcements feature Brownstone’s soft monoline strokes and decorative swash characters with bold colors to achieve a nontraditional, ornamental but unfussy girly feeling that the designer and printer were going for. 



Lionel Scholtes

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Sounders Waterford / 430gsm / White

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Project Description

Belgian designer Lionel Scholtes not only creates wonderful designs, but also knows how perfectly to adapt design to letterpress printing technology. Each time we print Lionel's artworks he manages to surprise us with his design exclusivity. We are really happy to print Lionel's uncluttered designs, in which the main focus is marked on composition and completeness of details.

Here is a perfect opportunity to see and admire one of Lionel's works—his daughter Abigail's birth announcement cards, that were letterpress printed by hand on thick 100% cotton paper. This card looks very girlish with its warm red color painted edge too.

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Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

May 22, 2013


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

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