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Inspired by Ben Barry’s collaborative and analog design stylings, AIGA Houston put together an assembly line to produce these posters with letterpress and spray-painted stencils. Each poster is unique, and later prints have some particularly interesting variations due to spray paint deteriorating the poster-board stencil. 



AIGA Houston

Quantity Produced


Production Cost


Production Time

6 hours

Dimensions (Width × Height × Depth)

11 × 17 in

Page Count

Paper Stock


Number of Colors





Unknown wood type
Hand-cut stencil


Description ---

Recent Posts



Production Lesson(s)

AIGA Houston was pleased to recently host Ben Barry, the man behind the Analog Research Laboratory at Facebook, for a one night speaking engagement. His letterpress and screen printed posters of inspirational quotes and self-assurance principles dot Facebook's Menlo Park campus, and they help to engender a powerful and collaborative internal culture at Facebook.

Taking inspiration from Barry's guerrilla-design-tactical approach with his own work, we chose to hand-make posters to promote the event. The production needed to be easy and fast, and the process as collaborative as possible in order to keep with Barry's ideals. Since the owners and nearly all the staff at Workhorse Printmakers are AIGA members, letterpress and wood type were a natural production choice. The general consensus was whatever we made should be colorful—in the words of one of our programming directors: "some California-ass shit." We came up with using neon spray paint and stencils, then formed an assembly line of people spraying the stencils with others letterpress printing the type.

As the process progressed, our poster board stencil degraded and warped heavily, leading to interesting variations in the final posters. No two posters are alike.

In general, the act of making something together was ultimately more important than what was produced. We took the opportunity to blog, Instagram, and tweet the entire process. And, in retrospect, the documentation did more to drive interest in the event than the distribution of the finished poster.

Design Credits Extended:

Jennifer Blanco, Vice President
John Earles, Director of Education Programming
Roby Fitzhenry, Associate Director of Impact Programming
Tyler Swanner, Director of Impact Programming
Anthony Reynolds, Associate Director of Community Programming
Talin Tcholakian, Associate Director of Public Relations
Josh Higgins, Associate Director of Education Programming”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

August 5, 2013


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End