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Lead Image

Plot 1 Business Cards


Production Method







Evolution Press

These cards are designed to give subtle nods to both architecture—with the interior framed by the content—and nature—in the paper texture and green edge painting. The identity system overall sets customers’ expectations for an experience working with a thoroughly contemporary architecture firm with modern principles and a holistic approach to problem solving. 



Plot 1 Architecture

Quantity Produced


Production Cost

Production Time

Dimensions (Width × Height × Depth)

2 × 3 in

Page Count

Paper Stock

French / Dur-O-Tone / Steel Gray
French / Construction / Grout Gray

Number of Colors

Black, White Foil Stamp, Green Edge Painting






Description ---

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Project Description

Plot 1 is an architecture design studio located in Montauk, New York and were tasked with creating branding as well as designing their business cards. Plot 1 strives to combine natural materials and architecture in a holistic manner. With that, we designed a card that gives very gentle nods to architecture, while also adding a hint of nature by using the green for all the edges.

Production Lesson(s)

While edge painting added another level of complexity to the project, it certainly made up for it by giving the finished result that extra bit of dimension and pop.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

February 5, 2014


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Business Cards


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

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