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Lead Image

Cut Spike Whiskey


Production Method





Design Lead: Michael Nielsen
Copywriter: Nate Custard
Account Manager: Kevin Fuller



Spark Letterpress

Wrapped with thick adhesive paper and letterpressed with references to railroad history, this whiskey is guaranteed to make a deep impression. Don’t try to drink some through your screen — I already tried.  



Cut Spike Distillery

Quantity Produced


Production Cost


Production Time

2 weeks

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

100#, 70#

Number of Colors





Caslon Pro Bold Italic


Cut Spike Whiskey
Cut Spike Whiskey
Cut Spike Whiskey ---

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Project Description

Cut Spike, named from a term used for a hand-forged spike, is an artisan distillery specializing in premium spirits, designed with a nod to railroad history and doing work by hand. One of the country's few American single malt whiskeys, Cut Spike Whiskey is made from premium grains and limestone-filtered water sourced from the Sandhills of Nebraska. The highest-quality cut is aged for two years in charred American oak barrels.

Production Lesson(s)

The main concern was finding a quality adhesive paper that would accommodate letterpress and the deep impression desired. Not having the budget or time for a custom order, paper options and colors were slim to say the least.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

May 19, 2014


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End