ADV @ UNDERCONSIDERATION      Peek here for details



Lead Image

When reviewing this post, I asked Armin, “Why do designers hate Gill Sans?” “Because it sucks,” he replied. Then I showed him this and he said, “That’s actually nice.” Thanks student Harry Lee, for being exceptional with this one-off project. 




Quantity Produced


Production Cost

Production Time

30 Hours

Dimensions (Width × Height × Depth)

6.7 × 8.6 × 0.4 in.

Page Count


Paper Stock

Somerset / Velvet / White / 250gsm

Number of Colors






Gill Sans


Flash of Green Short Story
Flash of Green Short Story
Flash of Green Short Story
Flash of Green Short Story ---

Recent Posts



Project Description

As part of a university set brief at Falmouth University, the aim was to effectively convey a short story without use of illustration.

This is a search for a lost friend in a blizzard. The book is letterpress debossed to convey the lack of vision, and the use of touch. The flash of green is a defining moment; it's when I last see my friend's green jacket.

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

June 23, 2014


Filed Under



Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End