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Lead Image

Laura McCoy of Onboard Executive Search encourages us to love what we do with these subtly stamped cards by Minneapolis based designer Beth Sicheneder. I can get on board with that.  



Laura McCoy, Onboard Executive Search

Quantity Produced


Production Cost

Production Time

1 week

Dimensions (Width × Height × Depth)

business cards: 3.5 × 2 × 1/16 in.
greeting cards: 5.5 × 4 in

Page Count

Paper Stock

Crane / Crane Lettra / Fluorscent White / 220 lb.
Crane / Crane Lettra / Fluorscent White / 110 lb.

Number of Colors





Lexcia DaMa


Onboard Collateral
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Project Description

I had the joy of working with a wonderful client, Laura McCoy on rebranding and designing stationary for her business, Onboard Executive Search. Since her primary connections are formed with a business card or a letter rather than online, I knew it was important that her stationary was tactile and personal. Letterpress printing and edge painting were the perfect touches.

Production Lesson(s)

My original intention was to use a blind hit for the stamp and the words "executive search", but I found that just a touch of grey in those areas set them apart while still keeping a subtle, elegant presence. While I imagined a deeper impression on some of the pieces, the smaller text in the design didn't allow for that hard of a hit.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

July 21, 2014


Filed Under

Business Cards


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End