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Lead Image

Meers Business Cards


Production Method





Creative Director: Dave Thornhill
Art Director/Designer: Brandon Bennett



Skylab Letterpress

Designed to be personalized, Meers’ edgy business cards speak for themselves.  




Quantity Produced

Production Cost

Production Time

3 weeks

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

Number of Colors





Meers Business Cards
Meers Business Cards
Meers Business Cards ---

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Project Description

"Here, take my card." How many times have you heard that phrase and then, months later, completely forgotten how you know the person? To avoid such a fate, we made business cards that could be personalized to the interaction. After a meeting, a Meers employee can add a personal note to the card and create a lasting impression of the exchange. The thick card stock and letterpress design help our cards stand out in a sea of relative sameness.

Production Lesson(s)

We ran into a couple problems during the production of these cards. First off since the stock was so thick, we ran into an issue of cleanly diecutting the cards out. Every time we tried to diecut them with the rounded corners we would get a beveled edge. We went through several rounds to try and perfect this.

Secondly, when we went to color edge the cards we ran into an issue there as well. Simply stated–color edging and rounded corners do not mix well. ”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

September 29, 2014


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Business Cards


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End