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Lead Image

Shawn & Andi Wedding Materials


Production Method




Kyle DeGroff



Grand Rapids Printing Company
Robin Dana

Shawn and Andi’s refreshing summer cocktail of letterpress and love invites guests to celebrate their union by toasting with the couple’s very own custom citrus concoction.  



Shawn Blonk & Andi VanderWoude

Quantity Produced


Production Cost


Production Time

1 week

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

220 DTC

Number of Colors

3 Color Impressions / 1 Blank Impression




West Italiano


Shawn & Andi Wedding Materials
Shawn & Andi Wedding Materials
Shawn & Andi Wedding Materials
Shawn & Andi Wedding Materials
Shawn & Andi Wedding Materials
Shawn & Andi Wedding Materials
Shawn & Andi Wedding Materials
Shawn & Andi Wedding Materials ---

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Project Description

The concept for the wedding package was built around the idea of a Summer party, such as a "Summer Shandi".  Since Shawn works in the food and craft beer industry and Andi's name rhyming with "shandy", it aligned well with their love of beer and their upcoming vows.  It also helps that they'll be brewing a special summer shandy for the ceremony as well.

Production Lesson(s)

This was a new process for both the printer and I, working with poly plates for letterpress.  We were under the impression and told by the plate makers, that always print light to dark, which presented some problems along the way.  Since there were so many hairline strokes throughout the piece, the subtle green strokes within the black letters were closing up once we put the black layer down. (It didn't help that I created no traps for the piece...)  After trial and error, we got a much better product after printing the green on top of the black.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

October 1, 2014


Filed Under

Wedding materials


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

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Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

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