ADV @ UNDERCONSIDERATION      Peek here for details



Lead Image

The latest print in this great series transforms iconic letterpress tools like the platen press wheel, the ink blob, the composing stick, the line gauge, and wood blocks — young designers might think these are hieroglyphics! — into typographic letterforms that spell out the title of the series. The elaborate illustration is executed perfectly in two colors and does a great job in layering the artwork to create a sense of depth. Bonus: great sketches and process shot at the bottom of the post. 



Neenah Paper

Quantity Produced

Production Cost

Production Time

Dimensions (Width × Height × Depth)

9.5 × 14.5 in.

Page Count

Paper Stock

Neenah / Crane’s Lettra / Ecru White / 90C

Number of Colors

2 Spot




This piece is available for purchase for $5

Beauty of Letterpress Print by Earl Gee
Beauty of Letterpress Print by Earl Gee
Beauty of Letterpress Print by Earl Gee
Beauty of Letterpress Print by Earl Gee
Beauty of Letterpress Print by Earl Gee
Beauty of Letterpress Print by Earl Gee
Beauty of Letterpress Print by Earl Gee
Beauty of Letterpress Print by Earl Gee
Beauty of Letterpress Print by Earl Gee

Recent Posts



Project Description

Since 2012 The Beauty of Letterpress has asked leading designers to interpret “the beauty of letterpress” and has sold thousands of limited edition prints produced by the country’s leading letterpress printers. In 2014 the initial project goal of raising $15,000 through sales of the prints was met, which Neenah matched and presented the Hamilton Wood Type & Printing Museum with a check for $30,000. The Beauty of Letterpress continues offer prints to support the museum.

Post Author

Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

January 26, 2016


Filed Under



Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End