Opinions on corporate and brand identity work.

A division of UnderConsideration.








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Quirky

Ecobranding

Ecobranding

Interbrand Paris is selling an “Eco-Friendly Brand Design Process” that suggests logos with less ink density to be more ecological and economical and offers examples of well-known logos and the ink “savings” as proof. They also say full-color logos take up more server space and consumer more energy. Legit or bullshit?

Link

Linked Sep. 26, 2017

News

NBA Finals/Playoff Look

NBA Finals/Playoff Look

Some folks are not liking the new, unified look stemming from the redesigned NBA logo. What’s funny is I bet that if the old Finals logo was introduced today they would complain it looks like a wedding invitation. More comments here.

Link

Linked Sep. 25, 2017

News

Jolt Cult

Jolt Cult

Jolt Cola is returning to shelves — after being off the market since 2009 — for one year only at Dollar General stores and it will be packaged in its original design when it debuted in 1985.

Link

Via

Linked Sep. 22, 2017

Brand New Conference Updates

Upcoming BNCONFs

Chicago 2017
Only 100 tickets left for the 2017 Brand New Conference in Chicago on September 14 – 15. / Register now! /

Barcelona 2018
Canceled : (
For the foreseeable future we will not be doing BNConf in Europe anymore.

NASHVILLE (2016)

Videos of all the presentations of the 2016 Brand New Conference are now available for purchase as individual files ($8 each) or the whole 17 as a set ($90). / Browse videos /


Spotted Around the web

New Name and Logo for Acasa

New Name and Logo for Acasa
 
Spotted Sep. 25, 2017

New Name and Logo for NousTV

New Name and Logo for NousTV
 
Spotted Sep. 25, 2017

New Logo for Zenefits

New Logo for Zenefits
 
Spotted Sep. 22, 2017

Pinned Recent, Big Stories

New Logo for NASCAR

New Logo for NASCAR
 
Posted Jan. 4, 2017

Curated Good for Stencils

New Logo for WSP by Sid Lee

New Logo for WSP by Sid Lee
 
Spotted May. 16, 2017