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UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.

Online

FPO (For Print Only) / Celebrating the reality that print is not dead by showcasing the most compelling printed projects.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity work. Archives Only.

Publishing

The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.

Writing

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

Graphic Design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

BY Armin

Badass Pony

Ford Mustang Badge, Before and After

I don’t know much about cars, or what makes a good car good, and I haven’t owned one in five years, but somehow I know that Ford Mustangs kick ass. Or at least they appear to. Regardless… as Ford prepares for the launch of the 2010 edition of the Mustang they have issued a press release for the redesign of the badge. Fitting somewhere between logo design and sculpture, this new pony comes with some of the most awesome (and I strangely mean this without sarcasm) press releasing: It’s just a faster-looking steed. → We lifted the head to make the pony more proud, tipped the neck into the wind to give it a feeling of greater speed and better balance. → It’s more chiseled and more defined and looks more like a wild horse. And indeed it is! It really looks like it could do even more ass kicking than the previous version. The differences are hard to discern so I quickly put this overlay together (yellow is the new badge). I love it when companies obsess over details to make a stronger visual, reminds me a little of Matthew Carter’s redrawing of the MoMA logo. Giddy up!

Thanks to Jason who already reported it on his blog for the tip.