Videos of the 2012 Brand New Conference are now available for purchase — ditto the program and poster.
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- FPO (For Print Only) / Celebrating the reality that print is not dead by showcasing the most compelling printed projects.
- Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
- Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
- Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
- Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
- Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity work. Archives Only.
Publishing
- The 2010 Brand New Awards / 2011, self-published.
- Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
- Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
- Brand New Awards / Celebrating the best identity work produced around the world.
- FPO Awards / Celebrating the best print work from around the world.
Writing
- Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
- Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
- The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
Graphic Design
- Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
BY Armin
Blimpie Loses Air, Crashes
Deep within the recesses of the year 1964 and the New Jersey city of Hoboken, Blimpie has been making barely acceptable sub sandwiches nationwide that are just barely less better than their main competitor, Subway. But my opinion of the taste of their subs doesn’t really matter, what matters is that in contrast to Subway, Blimpie has always had the “funner” look and feel, helped in no small part by its cute name. The previous logo and the iterations before it were fun and distinctive, even if not great or influential. The new logo… Yeah, it’s Futura Extra Bold, set in all caps, woo-hoo. Going from fun and distinctive to boring and generic, which matches the taste of their lettuce, I’ll grant that. Every now and then we mention how redesigns are lost opportunities and sometimes it’s just hot air, but in this case, I really think it was a blatant miss.
Thanks to Josh Berta for the tip.
DATE: Feb.05.2009
POSTED BY: ArminCATEGORY: Food COMMENTS:
TAGS:
![\"Blimpie](\"http://www.underconsideration.com/brandnew/archives/blimpie_logo.gif\"){kind=logo}
\n\nDeep within the recesses of the year 1964 and the New Jersey city of Hoboken, 
Books about logo design, the designers that create them and the meaning of branding.
