BY Armin

Blimpie Loses Air, Crashes

Deep within the recesses of the year 1964 and the New Jersey city of Hoboken, Blimpie has been making barely acceptable sub sandwiches nationwide that are just barely less better than their main competitor, Subway. But my opinion of the taste of their subs doesn’t really matter, what matters is that in contrast to Subway, Blimpie has always had the “funner” look and feel, helped in no small part by its cute name. The previous logo and the iterations before it were fun and distinctive, even if not great or influential. The new logo… Yeah, it’s Futura Extra Bold, set in all caps, woo-hoo. Going from fun and distinctive to boring and generic, which matches the taste of their lettuce, I’ll grant that. Every now and then we mention how redesigns are lost opportunities and sometimes it’s just hot air, but in this case, I really think it was a blatant miss.

Thanks to Josh Berta for the tip.

DATE: Feb.05.2009CATEGORY: Food 126 COMMENTS

Brandon Cox’s comment is:

Gotta agree on this one. I don't think subs, food, fun, flavor, or anything else. I think bland. I actually like the new look in and of itself for the header of a blog about minimalism, it just doesn't work for food.

On Feb.05.2009 at 06:22 AM

Christopher Doherty’s comment is:

I don't understand who is convincing all of these brands to switch to modern minimalist designs.

With the word "Blimpie" you are expecting a rounded, fatter concept. Perhaps they should keep the new font and change the name to "Bricks" instead.

On Feb.05.2009 at 06:40 AM

Yves’s comment is:

They even changed for a duller green... Impressive.

On Feb.05.2009 at 07:31 AM

supercujo’s comment is:

As an Australian, I have never heard of Blimpies. But this logo change is really bad.

The design company and board should be shot for this change.

On Feb.05.2009 at 07:32 AM

Yves’s comment is:

They even used to be "basic but not bad":

(from their website's homepage)

They should have gone back to the one on the black & white photo. And if they needed to be trendy, they could have added "original, since 1964".

On Feb.05.2009 at 07:40 AM

Jim’s comment is:

It's hard to think of a single positive thing to say about this change. It's gone from having some kind of character to the generic strip mall "we can't afford a designer for a logo" sign look. This is one time I'd love to hear the rationale from the company itself and/or designer responsible for the change.

On Feb.05.2009 at 07:44 AM

CCP’s comment is:

My first thought was that the "before" and "after" shots had been switched by mistake. This really is a huge step in the wrong direction.

On Feb.05.2009 at 07:51 AM

Dale Campbell’s comment is:

I can see this one making the "worst re-designed" list of 2009.

An utterly useless redesign.

Sticking with the new design, I think they should have Ben Stein start doing their voiceovers for their ad campaigns.

"Blimpie...it tastes reeeeeally good"

On Feb.05.2009 at 07:58 AM

jj’s comment is:

It's not like the previous version was anything to be proud of, but the new one has zero personality. If it were a person, you'd just walk right on past. The stock photography of logodesign.

On Feb.05.2009 at 08:12 AM

Jeff’s comment is:

Not MY sub shop!

How could ANYONE think this is an improvement?

On Feb.05.2009 at 08:15 AM

Josh’s comment is:

Unless they've done something magical in application...

W T F

On Feb.05.2009 at 08:39 AM

Ben’s comment is:

FAIL.

On Feb.05.2009 at 08:40 AM

Anonymous’s comment is:

Haha, I hope they didn't pay someone to do this for them.

On Feb.05.2009 at 08:42 AM

R Berger’s comment is:

The new logo is like when a store is in a large building in Manhattan, and all the stores have to use the same generic typeface on their awnings/signage so they all match (horribly).

On Feb.05.2009 at 08:42 AM

Pamela’s comment is:

Yaaawn...
Wake me up when it gets interesting.....

*snore* z z z zzz z ZZ Z Z ZZZZ Z Z Z ZZZ

On Feb.05.2009 at 09:02 AM

Rob’s comment is:

BOOOO! I loved the Blimpie logo for no reason other than the fact they got me through college. Way to take a little life out of an otherwise dead brand.

On Feb.05.2009 at 09:03 AM

Jonathan’s comment is:

I just laughed out loud when I saw this.

Dale took the words right out of my mouth, this will definitely be on the worst redesign of '09 list! Seriously Blimpie, way to take any character at all and just throw it out the window!

On Feb.05.2009 at 09:17 AM

ttestermanes’s comment is:

Hello!
d6ebefb0f18997eafe263f15704c9fb92
And Bye!

On Feb.05.2009 at 09:18 AM

Efren’s comment is:

It is a setback. From memorable to unmemorable.

On Feb.05.2009 at 09:24 AM

danny’s comment is:

Does this even count as a redesign? Isn't the process of a redesign, even when it fails, supposed to push the brand in a different direction?

Frankly, this just looks like some internal marketing team decided to type out BLIMPIE set in futura extra bold in a Word Document and everyone wet their pants thinking hey, we just got a new logo for FREE.

I know times are tough, but come on BLIMPIE. This isn't even like they tried a decent redesign and failed. Its just generic type. What does early 19th century industrial revolution machine-type have to do with mediocre sandwhiches?

Not a whole lot. Not a whole lot.

On Feb.05.2009 at 09:32 AM

Scott’s comment is:

Spot on commentary. I have nothing else to add.

On Feb.05.2009 at 09:54 AM

Paulo Pereira’s comment is:

Wow -how boring can it get. The forest green color? I like their original green and yellow form the old logo. This is a dull corporate logo how do they expect to be noticed?

Thumbs Down

On Feb.05.2009 at 09:54 AM

oak’s comment is:

Does replacing an existing serviceable logo with a line of type even count as a "redesign?" "Replacement" seems like a much better word.

On Feb.05.2009 at 10:04 AM

Noah’s comment is:

6 months—all stores will be closed.

On Feb.05.2009 at 10:05 AM

ck’s comment is:

Today is not April 1st but it feels like it?

On Feb.05.2009 at 10:10 AM

Placeholder’s comment is:

Please tell me this is FPO until the merger/restructure/bailout/buyout/etc. happens.

Yikes!

On Feb.05.2009 at 10:10 AM

jRod’s comment is:

Being a web designer, you tend to base your design around the logo because if you don't the logo is going to clash with its surroundings. If you take a look at their site, you can see that they took it in the same direction. Bland. They look like more of a start up than they do an established company. The logo expresses that as well.

I think they should have changed their tagline to "We Blend In."

Makes me wish they would give me a shot at it. Really.

On Feb.05.2009 at 10:13 AM

Ilya’s comment is:

Yeah, that's stupid. No emotions - no sales. People actually don't want to deal with heartless brands, especially if they expect emotional relations.

On Feb.05.2009 at 10:18 AM

Adam’s comment is:

This looks like it was typed in Microsoft Word...

Fail.

On Feb.05.2009 at 10:23 AM

Efren’s comment is:

With their "new" logo, they should unveil a new name: Blandpie.

On Feb.05.2009 at 10:25 AM

dMullins’s comment is:

"Logo" fail.

On Feb.05.2009 at 10:29 AM

stifled’s comment is:

Big Boss Non-Designer Paul walks into the room.

"Designer Jim, you're spending too much time on that Blimpie rebrand. Here, I can do it in five minutes..."

"There, see? It's minimalistic perfection."

Designer Jim looks blankly, scared to comment and be fired as the boss has done this before.

"Err... yessir... you're brilliant, sir."

Big Boss Non-Designer Paul looks over and smiles brightly. "Exactly, Designer Jim. Just think, one of these days you'll be able to turn out something nearly as perfect just as fast. Granted that won't be for a few decades."

Designer Jim slinks to the bathroom to cry in a stall for his lunch break.

On Feb.05.2009 at 10:59 AM

Brandon’s comment is:

I don't like the presumptuous and conceited use of "America's Sub Shop." Who do they think they are? If any sub shop is America's, it ought to be Subway.

On Feb.05.2009 at 10:59 AM

dmagy’s comment is:

I hate being late to a post! Especially one like this where I just feel repetitive saying: "THIS IS AWFUL!" (But I still had to say it.)

On Feb.05.2009 at 11:03 AM

Ep’s comment is:

This is a great example of money well spent. Well spent if you like to waste money on horrible design. And I mean horrible, freshman in community college art program design.

On Feb.05.2009 at 11:11 AM

Andy’s comment is:

Perfection. I can't even begin to imagine the time, patience, discipline and extraordinary skill it took to set and kern this logotype. The color choice is so effervescently fresh, yet timeless in the way it works with and plays off the white background. I don't see any room for improvement, except maybe filling the counters of the letters with yellow.

On Feb.05.2009 at 11:12 AM

Ricky Irvine’s comment is:

Weeeeeeeeiiiirrrrdddddd!!!!!

On Feb.05.2009 at 11:24 AM

matt’s comment is:

it might be because I'm not exactly a graphic designer, but the new 'logo' stretches the definition of the word 'design' - it's literally one line of futura caps with another line of futura underneath it. The first one has the circle in the 'b', the coloured dots above the 'i's, and the little subtext tucked into the socket created by the 'p' - it's got personality, it's got character, and you're right, it fits the name, and the feel (I used to get subs there when I'd tag along to my dad's shop, years ago) of the business themselves.

On Feb.05.2009 at 11:24 AM

Rob’s comment is:

This has to be a joke.

On Feb.05.2009 at 11:28 AM

Jude Landry’s comment is:

I can't totally agree that this is the wrong direction until I see it more in other applications. The old logo wasn't great: goofy-looking italic round letters with yellow dots on the i's that are barely visible. To me, the new Blimpie looks more confident and serious, unafraid to be bold and simple. I realize it's not a stunning logo, and it took about 5 seconds to make, but that's not the point. Blimpie probably wants to distance itself from Subway, and if that's the case, then this is a good move. I might've chosen some type with more contrast and personality, but overall, it's not that bad.

On Feb.05.2009 at 11:32 AM

Matt (different from above)’s comment is:

As everyone already stated, this redesign sucks. At least do something to the type, make it custom in someway shape or form, so that no one else can just type it out and have the exact same logo.

Dale + R.Berger hit it on the nose. It does look like the type treatment you put on a sign out front of a strip mall, and then blimpie thought: "Why don't we just make THAT our logo, then we'll be CONSISTENT! "?

Blimpie must be losing their minds as well

On Feb.05.2009 at 11:36 AM

adam’s comment is:

man, the negative space between some of the letters really bothers me . . . like after the B and either side of the P (ha, around the I also, and M). those areas really vibrate and makes me unable to look diretly at the mark for more than a second or two at a time lest my head explode.

On Feb.05.2009 at 11:37 AM

sra’s comment is:

Today is not April 1st but it feels like it?

This right here.

Also, what a depressing redesign.

On Feb.05.2009 at 11:39 AM

Brad McCall’s comment is:

I agree with a lot of the comments that have already been said. I think that the cleanliness of it is good, but they could have added some flair to it by making it reflect some more of the concept of the sandwich or the blimp on which the name comes from.

On Feb.05.2009 at 11:47 AM

Anonymous’s comment is:

BLIM PIE

This isn't a logo, it's a tabloid headline.

On Feb.05.2009 at 11:50 AM

Jon Sandruck’s comment is:

It's boring, and poorly typeset. It's totally disintegrated.

I can't decide if it reads Blim Pie or Blimp IE.

On Feb.05.2009 at 11:54 AM

Jacob’s comment is:

Well, it echoes the depressing economic era we're in. Don't get out of bed, people! The world is just too scary to face. And if you don't feel that lethargy now, just take a look at the Blimpie logo, sighing at you from a nearby storefront.

On Feb.05.2009 at 11:59 AM

Kevin Zwirble’s comment is:

This has the flavor of a stale rice cake. I'm glad I've never eaten at Blimpie's, because this probably reflects their crappy-tasting food.

On Feb.05.2009 at 11:59 AM

Jared Guay’s comment is:

The reworking of the word BLIMPIE is definitely a failure due to under kerning, but the America's Sub Shop set below really doesn't bother me that much. If they could take that text and replace the Subs and Salads below the old logo, it would then at least be a decent reworking.

On Feb.05.2009 at 12:07 PM

CJ’s comment is:

What?! They don't have salads anymore?!

On Feb.05.2009 at 12:38 PM

Jef Nickerson’s comment is:

I know its not Gotham, but it looks like someone said, "Let's make the logo look like Obama's stuff." Adding the "America's Sub Shop" reinforces that feeling for me. Let's all hop on the Obama/Hope bandwagon.

And I'm with CJ, why drop the salads from your tagline, are you not making salads anymore, do you want all the salad eaters to just walk on by?

It also feels like a (failed) attempt to make the brand look more classy. To bump it up to Panera or Au Bon Pain and not be classed with Subway. Of course if that were the goal, it would be really hard to accomplish without dumping the name Blimpie entirely. It's really hard to think higher end sandwich shop with the name Blimpie. I think the only way to do that is what Yves suggested. Have a really retro brand that says, "we've been doing this for a long time, so we must be good."

On Feb.05.2009 at 01:01 PM

Rico’s comment is:

With the advent of modern technology, they have figured out how to make the new logo totally devoid of any character or memorability. Talk about boring. Someone got paid for this?

On Feb.05.2009 at 01:27 PM

Katelynn M’s comment is:

I tried really hard to come up with something both constructive and wholly descriptive of my response to this logo. However, I then realized that my response was clearly taking longer to execute than the time someone actually put in to this "redesign".

Therefore, I'm leaving a comment fitting the effort:

WTF??

On Feb.05.2009 at 01:44 PM

damon’s comment is:

to be called a logo, I believe that it must have some thought and rational behind it. Even a wordmark must have some thinking involved. This is just their name, typed out.

they may end up typing it in the same font all the time, but that doesn't make it a logo.

this is utter garbage....why would anybody pay somebody to do this for them? how do you sell this concept to a client?

On Feb.05.2009 at 02:00 PM

LB’s comment is:

It's barely recognizable as the same restaurant.

On Feb.05.2009 at 02:13 PM

Chip’s comment is:

My dear lord. I'd be VERY interested to find out who did this.

Something tells me it's some VP's son from Kahala testing out Photoshop Elements on his new macbook air.

On Feb.05.2009 at 02:40 PM

Mark’s comment is:

NOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO!!!!!

what have they DONE?

geez this isn't an improvement, it's a drawback!

At least the old one had CHARACTER, this one looks BORING and ROBOTIC. It doesn't even look like a place I'd want to eat at anymore.

plus ALL CAPS! terrible! cold! unfriendly! It does not WORK!

On Feb.05.2009 at 03:19 PM

Neil’s comment is:

Playing Devil's Advocate here, maybe (And I know I'm reaching) it looks better once it's in context? Consider Pentagram's design for Bobby's Burger Place.

http://www.logodesignlove.com/bobbys-burger-palace-logo

I know it's reaching, but we have to have hope, right?

On Feb.05.2009 at 03:55 PM

liz’s comment is:

definitely an undesign, not a redesign. judging by the comments here, they mustn't have done any user testing!

On Feb.05.2009 at 03:59 PM

Jeff A’s comment is:

Jef Nickerson said,

"I know its not Gotham, but it looks like someone said, "Let's make the logo look like Obama's stuff." Adding the "America's Sub Shop" reinforces that feeling for me. Let's all hop on the Obama/Hope bandwagon."

That occured to me too.

And I love what Katelynn M said,

" I tried really hard to come up with something both constructive and wholly descriptive of my response to this logo. However, I then realized that my response was clearly taking longer to execute than the time someone actually put in to this "redesign".

Therefore, I'm leaving a comment fitting the effort:

WTF??"

LOL!

This left me wondering about the thought process involved in making the decision to select this approach. Blimpie Execs? Unnamed Design Firm? Would you like to weigh in?

On Feb.05.2009 at 04:07 PM

Dave’s comment is:

I'm pretty sad to see the change. The old logo was fun. I remember getting sandwiches there growing up. There was a Blimpie on Third Ave. in The Bronx that I would stop at on the way home. I have to admit that they were never as stingy as Subway is with the meat.

On Feb.05.2009 at 04:31 PM

Josh’s comment is:

I bet they got it from CrowdSpring...

On Feb.05.2009 at 05:05 PM

mhd’s comment is:

Anyone know what firm designed this logo?

On Feb.05.2009 at 05:19 PM

A’s comment is:

Even bold Comic Sans would have been better.

And Comic Sans is NEVER good.

On Feb.05.2009 at 05:30 PM

Serviceburo’s comment is:

This logo is so bad that it makes me want to officially give up graphic design and stab my eyes out so I never have to look at another graphic this uninspired ever again.

On Feb.05.2009 at 06:34 PM

Gary’s comment is:

AUTHOR: Gary
EMAIL: gary.peare@tesser.com
IP: 71.143.107.81
URL:
DATE: 02/05/2009 06:49:56 PM

On Feb.05.2009 at 06:49 PM

Sherlock’s comment is:

602 Design

On Feb.05.2009 at 07:11 PM

Anonymous’s comment is:

Ajhem... what's that? Looking the logo, I wouldn´t go to that place, because I could think: "seems like a sort of warehouse. I will go to another one". The old logo only needed from a good redesign; not of this totally lamentable change. I don't have any idea about this brand, but if that's the logo...

@ Dave Campbell: I totally agree with you.

On Feb.05.2009 at 08:07 PM

Brian’s comment is:

My mom could have typed this one in Word.

Is there actually anything unique or memorable about this logo revise?

On Feb.05.2009 at 08:15 PM

brian’s comment is:

Is there such a thing as corporate suicide,
because that's what this is. It stresses me out it's so bad, this must be a joke site?

On Feb.05.2009 at 08:20 PM

Matt Barnes’s comment is:

For a business name that could pass for some sort of adjective, this doesn't feel very "blimpie" at all. I remember when I went to design school in the middle of nowhere, and the only food on campus was Blimpie and some nasty pizza place.

On Feb.05.2009 at 08:23 PM

C Bone’s comment is:

FAIL!

On Feb.05.2009 at 08:24 PM

Nate’s comment is:

Blah.

On Feb.05.2009 at 08:55 PM

Klaus’s comment is:

Its the economic crisis, people dont want to pay 100K for a logo anymore ;)

On Feb.05.2009 at 09:11 PM

Amanda’s comment is:

...........

On Feb.05.2009 at 09:37 PM

Jeff’s comment is:

Kind of ironic that there's a "Fun Zone" menu on their website :s

On Feb.05.2009 at 10:27 PM

Kellie Schroeder’s comment is:

Dang...stop the world...I need to get off. There have been some really scary things happening lately with brands. Has everyone lost their minds and good sense????

Help....

On Feb.05.2009 at 11:36 PM

John Mindiola III’s comment is:

I really, REALLY hope this isn't a reaction to the recession, where down-market is the new sexy. Yuck. And I thought Walmart* was bad.

On Feb.05.2009 at 11:42 PM

Anonymous’s comment is:

They ruined a perfectly good logo.

On Feb.06.2009 at 01:47 AM

DG3’s comment is:

I'd almost prefer some lame 3D/gradient version to what they've come up with.

On Feb.06.2009 at 02:22 AM

Marcin’s comment is:

Now that's some poor thing.

I don't want ot look at this, I don't want to remember... :)

Yeah, I've already forget. Grats :)

On Feb.06.2009 at 02:59 AM

thegg’s comment is:

Wow, how boring.

The only conclusion I can make from this redesign is that the Blimpie exec's have checked out this site and:

A: Decided rather than waste money in this difficult time on advertising, they will instead use this site to generate interest in the brand.

or

B: Felt sorry for the poor idiots at Pepsi for their humiliating attempt at boosting there brand and decided to help by re-directing some of the abuse at themselves.

On Feb.06.2009 at 05:03 AM

Filipe’s comment is:

what the hell???

On Feb.06.2009 at 07:03 AM

Char’s comment is:

Are you f#@!$ng serious??!!!

On Feb.06.2009 at 07:40 AM

Randy’s comment is:

I'll say it like this.

Subs are serious business, don't you forget THAT!

On Feb.06.2009 at 09:05 AM

TFHackett’s comment is:

Is the above-linked 602design.com the one responsible for this logo? Because their website is a useless piece of crap too.

On Feb.06.2009 at 09:29 AM

Daniel Bertalotto’s comment is:

Too bad. It really lost it's personality and heritage.

On Feb.06.2009 at 09:39 AM

am’s comment is:

Can I cry now? Jesus. People! Come on, design well - or just go the f*ck home.

On Feb.06.2009 at 09:52 AM

Matt’s comment is:

yea, what is 602design? Just a bad website with horrible logos/marks and navigation a 10 year old would be disappointed with?

On Feb.06.2009 at 10:27 AM

Matt’s comment is:

yea, what is 602design? Just a bad website with horrible logos/marks and navigation a 10 year old would be disappointed with?

And the subs at Blimpie suck for all those that have never tried, only my opinion though...

On Feb.06.2009 at 10:27 AM

Seth’s comment is:

I think the previous logo is certainly better than two logos ago, which is:

And I think the new tagline is decent (Blimpie's was, at one point, the largest sandwich chain in the country before Subway and Quizno's grew so quickly with better product). However, completely agreed on the new logo itself - should have kept the rounded letters.

On Feb.06.2009 at 10:41 AM

Von K’s comment is:

It's terrible work like this that gives/reinforces bad feelings about design.

602 design's site is jaw-droppingly awful as well. All flash, clicking on links does nothing--maybe it's just not Mac compatible?

I'm laughing and crying at the same time.

On Feb.06.2009 at 11:21 AM

Katelynn M’s comment is:

@602design

What is up with that site? It's as if someone sat down and brainstormed on how to make the navigation as useless as possible.

On Feb.06.2009 at 11:57 AM

gagp’s comment is:

No! Really! That MUST be a (bad) joke!?!

On Feb.06.2009 at 12:34 PM

Nick Westergaard’s comment is:

I agree. When I first encountered this I thought maybe it was a mistake or something odd and third party. But this is totally 'blah' and devoid of character. Can't see them knocking Jared off his horse with this.

On Feb.06.2009 at 03:16 PM

Jonny’s comment is:

Blimpie got no soul, baby.

On Feb.06.2009 at 03:27 PM

Glenn Sakamoto’s comment is:

Blimpie, at least you had personality. Now you just suck.

On Feb.06.2009 at 03:59 PM

lucid’s comment is:

suckage!

On Feb.06.2009 at 07:50 PM

Christina’s comment is:

That's just pitiful.

On Feb.06.2009 at 08:59 PM

Fitch’s comment is:

CompUSA was done using that font, so they just up and grabbed it.

On Feb.06.2009 at 09:16 PM

Gavan Michael’s comment is:

How many stores do they have across America? How many millions is the roll-out going to cost?

And who on earth could possibly have convinced them to spend that kind of money on this?

On Feb.06.2009 at 09:18 PM

Barclay D.’s comment is:

blah, blah, blaaaaaaaaaaaaaaa

On Feb.06.2009 at 09:28 PM

Amanda’s comment is:

This change is really unfortunate and certainly a move in the wrong direction.

Suddenly, I am having cravings for Blimpie, even though I've never had it before...Maybe I'll give in, up until the point that they change the signage.
That's where I draw the line.

On Feb.06.2009 at 10:35 PM

Nicholas’s comment is:

Wow, talk about taking the brand's personality out of the mark. Were they trying to copy Subway with a heavy san serif?

It's simply unmemorable. Blimpie is such a weak brand in my mind, now it's completely forgettable. What a shame they went this direction.

On Feb.07.2009 at 11:12 AM

Kodie’s comment is:

This is like KFC no longer taking responsibility for (or calling attention to) the Fried Chicken in their name. If you are Blimpie, you can't turn your back on that and pretend you are not "Blimpie." I think changing the mark here is a good way to "go out of business" and rename the business so they can do something more generic and less obviously fattening, like Subway or Quizno's. They are all the same but only one makes you feel like a tub o' lard for buying a sandwich.

The only thing stupider than being caught with a restaurant name that really piles on the fat guilt of constantly dieting Americans than Blimpie is a place that rhymes with 'dreck':

So I guess I just see this change as a really vain attempt to reverse the impression that the lingering language cannot simply deny. The word still says Blimpie, and everyone knows that's not an airy version of a submarine or torpedo sandwich. It calls to vision obesity and waddling. No company wants to be associated with that, especially with Subway's Jared, still famous for his massive weight loss. He didn't go to Blimpie - would you? I really don't think the new brand fails on blandness alone, but on the aspect that short of a name change, it can't really do anything else to take attention off its name, the fact that it's "Blimpie".

On Feb.08.2009 at 02:40 PM

Kristine’s comment is:

Are you serious??

On Feb.08.2009 at 06:58 PM

Jonathan’s comment is:

I passed a Starbucks over the weekend, and remarkably, this awful "redesign" came to mind... Perhaps, and yes its a stretch, but perhaps they said, "Hey! Big, Sans serif, Green - worked for Starbucks, why not Blimpie?"

This is the only answer I could think of, hope this offers some sort of closure for all of us out there because this thing is just awful!

On Feb.09.2009 at 12:07 AM

Gentleman Agitator’s comment is:

Some companies seemed determined to go out of business in this time of economic crisis don't they?

On Feb.09.2009 at 11:22 AM

Shane’s comment is:

TERRIBLE!

On Feb.09.2009 at 04:42 PM

Dylan ’s comment is:

Boooooooooooooooooooorrrrrrinnnnnnnng.

The old logo was ugly, but has been around so long that they should not change it.

On Feb.09.2009 at 06:36 PM

Louhead’s comment is:

Don't you think someone at the top of the Blimpie's food chain could have said, "we paid them for 1/2 hour of time for this".

On Feb.11.2009 at 10:49 PM

JR’s comment is:

I prefer Togo's rather than Blimpie.

On Feb.15.2009 at 02:48 AM

Angela’s comment is:

Is it just me or does the new logo remind me more of a superstore than a deli? I liked the old logo, it was cute...

On Feb.16.2009 at 11:12 AM

Kevin’s comment is:

There's something about the typography of the redesign that makes me read the name as BLIM PIE.

On Feb.17.2009 at 10:46 AM

Joy’s comment is:

not even a logo as far as I'm concerned -- just a poor type treatment.

On Feb.17.2009 at 11:28 AM

Adam Bestwick’s comment is:

Being UK-based I'm not familiar with this brand, but oh-dear...
Definitely a retrograde step. Poor execution - a missed opportunity for sure. I'd have liked to have seen a more sympathetic restyle of the old lettering, maybe lose the italics?
The introduction of 'America's Sub Shop' as the positioning statement could have allowed for a bolder interpretation perhaps.

On Feb.18.2009 at 08:44 AM

Randy Hill’s comment is:

Suckiest bit of suckage that has ever sucked.

On Feb.20.2009 at 03:31 PM

Monkey Bingo’s comment is:

I agree with Kevin’s comment: For the first I read this as Blim Pie as opposed to Blimpie. And, wow, doesn't the 'I' seem too close to the 'E'?

On Mar.01.2009 at 08:20 PM

Panasit’s comment is:

Wow, I never realized how good the old one was until they redesigned it.

On Mar.02.2009 at 11:18 AM

David’s comment is:

Here's how it happened....

"Quick, we need a redesign! 60 seconds and it has to go to print!

Type! No.... faster, faster, faster! We don't have time!

Quick, make it green! No, not that green, match our current green!

Good! Go! Go! Send it to the fabricator!

Nice job, guys."

Yep it's nice when a Mac is used like a typewriter. It's a thing of beauty.

On Mar.08.2009 at 09:21 PM

Nikk Smith’s comment is:

Nooo Blimpie!!...why???

On Mar.31.2009 at 09:53 PM

Mark’s comment is:

it just doesn't fit with what they serve it just doesn't fit!

At least the old logo was playful and looked somewhat like a grinder, this new one is stone cold boring!

WHY BLIMPIE WHY?

what have you DONE?

On Mar.31.2009 at 10:34 PM

JeffT’s comment is:

Terrible, just terrible. I always had a soft spot for that logo.

On May.05.2009 at 10:48 PM

heflys20’s comment is:

Seriously? Is that marginal change what's all the fuss about? ROFL!

On Jul.04.2009 at 01:37 PM

Brian Kolstad’s comment is:

Why?

On Jul.05.2009 at 04:36 PM

Levinson and Axelrod’s comment is:

Seems too generic for my taste. They had a little bit of identity before hand now they just have letters.

On Nov.11.2009 at 02:19 PM