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UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.

Online

FPO (For Print Only) / Celebrating the reality that print is not dead by showcasing the most compelling printed projects.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity work. Archives Only.

Publishing

The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.

Writing

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

Graphic Design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

BY Armin

Comcast gets Nip/Tuck

Comcast Logo, Before and After

Here is a fun one for the beginning of the holiday season. Sent in by a brand tipster — have I told you all already how much I love the tips? If not, well, let me be thankful for that this Thanksgiving — this is an almost impercebtible before/after of the Comcast logo. It is not uncommon to have logos redrawn for performance and legibility issues, but I am not convinced Comcast needed this treatment. Sure, the old “t” was ghastly, but still understandable, and I think I may like the old “s” better, although it looks like a transplant from Helvetica into Avenir, approximately typeguessing, as all the characters (old and new) feel customized.

Comcast Details

Above you can see an overlay of the old and new, with the old logo at 100% opacity and the new one at 50%, where you can tell where some of the detailing went. This exercise reminded me a little bit of Matthew Carter’s redrawing of the MoMA logo four years ago… Except, well, this one wasn’t done by Matthew Carter.

New York Times Article on MoMA