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BY Armin


In Brief: Logo Tournament

Company Logo Smackdown

With the help of Siegel+Gale’s Howard Belk and Sven Seger, Pentagram’s Michael Bierut, and LogoLounge.com’s Bill Gardner, Fortune magazine has pitted 16 logos in a battle to the death to determine the ultimate logo — when you put Nike against Intel you know the process is flawed, but as a fun exercise, it seems fun enough. Here is a black and white scan, PDF [80Kb]. If anyone has a color scan, please send my way. [Thanks to Ivan Philipov for the PDF and story]

Update: Thanks to our author Ryan Hembree for providing a color version.

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DATE: Apr.30.2008|POSTED BY: Armin|CATEGORY: In Brief | COMMENTS:

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