Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

This is a very old entry — images are small, formatting is off.

 

In Brief: Saul Bass’ Bell System Pitch

Reviewed Jan. 18, 2012 by Armin

Industry / Tags /

In Brief

This is a video prepared by Saul Bass as a presentation to executives of his identity system for Bell System in the early 1970s. The first half is a fantastic primer on identity design and the second half (starting at around 13:00) is the identity pitch. A little long for today’s video-viewing standards but totally worth it.

Thanks to Brad Loliger for the tip.

 

Comments


Share ›

Spotted Around the web

New Logo for Flexera

New Logo for Flexera
 
Spotted Aug. 15, 2017

New Icon for iOS App Store

New Icon for iOS App Store
 
Spotted Aug. 15, 2017

Pinned Recent, Big Stories

New Logo for NASCAR

New Logo for NASCAR
 
Posted Jan. 4, 2017

Curated Good for Stencils

New Logo for WSP by Sid Lee

New Logo for WSP by Sid Lee
 
Spotted May. 16, 2017