Reviewed

In Brief

This is a video prepared by Saul Bass as a presentation to executives of his identity system for Bell System in the early 1970s. The first half is a fantastic primer on identity design and the second half (starting at around 13:00) is the identity pitch. A little long for today’s video-viewing standards but totally worth it.

Thanks to Brad Loliger for the tip.

filed under and tagged with ,

Reviewed January 18, 201201.18.12 by Armin


↓ Poll

Excerpt Empty

Note!

This entry was generated in the previous layout of the site. Images and styling will be slightly off.

Poll and results are shown at the end of the post in the main content area.

 

↓Comments

---