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UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.

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In Brief BY Armin


In Brief: Saul Bass’ Bell System Pitch

In Brief

This is a video prepared by Saul Bass as a presentation to executives of his identity system for Bell System in the early 1970s. The first half is a fantastic primer on identity design and the second half (starting at around 13:00) is the identity pitch. A little long for today’s video-viewing standards but totally worth it.

Thanks to Brad Loliger for the tip.

Excerpt Empty Entry Information

DATE: Jan.18.2012|POSTED BY: Armin|CATEGORY: In Brief | COMMENTS:

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