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UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.

Online

FPO (For Print Only) / Celebrating the reality that print is not dead by showcasing the most compelling printed projects.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity work. Archives Only.

Publishing

The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.

Writing

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

Graphic Design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

BY Armin

In Brief: Why do you Sketch Logos?

Sketching Logos

Most designers will tell you that all logo designs must start as sketches, and this gospel has been passed from generation to generation. But, think about it, why do you sketch logos? How does it help you? What do you gain from it?

The reason we ask this question is to help us develop some bits of content for a very modest Brand New-branded product we will be putting for sale as soon as it’s, well, produced. Read on for further info.

— We will credit with name and URL or Twitter account those that we select (somewhere between 16 and 24).
— By posting on Brand New or on Twitter you grant us permission to use your comment only for this one time use; if we plan on using it on anything else we will contact you again.
— You will not receive money from us or from the proceeds of the sales, but we will send you one free sample of this mystery product.
— All proceeds help keep Brand New running. (And before you say “isn’t that what the ads are there for?” yes, that’s what they are there for but, trust us, things aren’t as chipper in the ad sales world as we would like).
— The product will be sold for a mere $5.00 (plus shipping), so it’s really more of a gesture than a get-rich-quick scheme
— In your answers be funny, be clever, be serious… any which way.

At Brand New we believe in the power of sketching logos and we hope to keep the tradition alive!

You can add your responses here and/or you can Twitter them with #whyisketchlogos