Opinions on corporate and brand identity work.

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Logo Shape Study

Logo Shape Study

Linked Feb. 3, 2016 by Armin

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“How and Why Circular and Angular Logo Shapes Influence Brand Attribute Judgments”. Unfortunately, the study isn’t available for free, but Fast Co. has a couple of excerpts. Perhaps also unfortunately, it confirms what we already know: round = soft / angled = harsh. Visit link

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