Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

Logo Shape Study

Logo Shape Study

Linked Feb. 3, 2016 by Armin

Visit Link

“How and Why Circular and Angular Logo Shapes Influence Brand Attribute Judgments”. Unfortunately, the study isn’t available for free, but Fast Co. has a couple of excerpts. Perhaps also unfortunately, it confirms what we already know: round = soft / angled = harsh. Visit link

Comments


Share ›

Spotted Around the web

New Logo for Conmebol

New Logo for Conmebol
 
Spotted May. 25, 2017

Pinned Recent, Big Stories

New Logo for NASCAR

New Logo for NASCAR
 
Posted Jan. 4, 2017

Curated Best Posts with Script Logos

Brandiose is Grandiose

Brandiose is Grandiose
 
Posted Feb. 9, 2012

Little Chef, Big Dreams

Little Chef, Big Dreams
 
Posted May. 19, 2011