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New Identity for Type Directors Club Annual Competition by OCD | The Original Champions of Design

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About

The Type Directors Club Annual is highly respected within the design community — many consider it the highest honor and most prestigious accomplishment to be featured on its pages. In becoming a winner in our competitions, you become a part of our rich history of typographic excellence.” This is the 62nd TDC Communication Design Competition (TDC62) and 19th Annual TDC Typeface Design Competition (TDC 2016). Winners will be published in Typography 37.

Design by

OCD | The Original Champions of Design (New York, NY)

Related links

TDC62 call for entries

Relevant quote
— We developed the bespoke iconography to reflect the championship nature of this prestigious TDC competition.
— The work features TDC winning typefaces of the past 5 years.
— To shake things up a bit we chose a distinctive color palette starting with the purple for the early bird deadline then branches out into blues and pinks for the final deadline.
— The modular grid is a type reference to the, California Job Case, originally used for movable type.

OCD provided text

Images (opinion after)
New Identity for Type Directors Club Annual Competition by OCD | The Original Champions of Design
All icons.
New Identity for Type Directors Club Annual Competition by OCD | The Original Champions of Design
Postcard.
New Identity for Type Directors Club Annual Competition by OCD | The Original Champions of Design
Facebook ad.
New Identity for Type Directors Club Annual Competition by OCD | The Original Champions of Design
Instagram post.
New Identity for Type Directors Club Annual Competition by OCD | The Original Champions of Design
Various Twitter/Facebook ads.
Opinion

A call for entries for a design competition is an atypical subject for a post on Brand New, I know, but this year's identity for the Type Directors Club annual competition was particularly logo-y. Using winning typefaces from the last five Annual TDC Typeface Design Competition winners, OCD created around three dozen logos-slash-icons-slash-badges all around the theme of championship. There are nods to the Olympic Rings, laurel wreaths, wrestling and boxing belts, and those obnoxious oversize championship rings. The icons have either a "62" for the competition number or "37" for the number of the upcoming annual book. They all come together in retina-crashing color combinations accompanied by more winning typefaces and some excellent typesetting. Overall, plain fun and perfectly targeted to designers.

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