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New Logo for Nintendo Switch

New

Noted Oct. 21, 2016 by Armin

Industry / Consumer products Tags /

About

Nintendo Switch is an upcoming home/portable video game console hybrid developed by Nintendo. Officially unveiled in October 2016, it is currently scheduled for release worldwide in March 2017, 6 years after the launch of the Nintendo 3DS and 5 years after the launch of the Wii U. Nintendo Switch is a hybrid device; the Switch console is a tablet-like portable console, which can be inserted into a docking station connected to a television to use it as a home console. Despite this characteristic, Nintendo still markets the Switch as primarily being a home console rather than a portable. The Switch features two detachable wireless controllers, called Joy-Cons, which can be used individually or attached to a grip to provide a traditional gamepad form.” (Wikipedia)

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Related links

Nintendo press release

Images (opinion after)
New Logo for Nintendo Switch
Logo.
New Logo for Nintendo Switch
Console.
First look at the Nintendo Switch. (In that first segment, that dog’s owner? What a dick.)
Opinion

The icon references the new controllers pretty directly, mimicking their shape and the position of the sticks but it also has a bit of a yin yang composition that metaphorically speaks to the power of the two controllers to work for one player or two. Perhaps it also looks like a face… a face that has been playing Nintendo for 7 hours with one eye melting below the nose. It also reminds me of Pong somehow, which is not a bad thing. The icon is not the most imaginative but it's representative and it will work nicely as a quick device to show whether a game is compatible with the Switch. The typography is fairly nondescript, neither great nor bad, although the "NINTENDO" part might be a tad over-spaced. Overall, it's a decent logo but more than that it's a nicely positioned contrast to Xbox's more elaborate and flashy logo and aesthetics.

Thanks to Diane Faye for the tip.

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