Opinions on corporate and brand identity work.

A division of UnderConsideration.

Share ›

This is a very old entry — images are small, formatting is off.


Saxx Underwear

Noted Mar. 9, 2011 by Armin

Industry / Retailers Tags /


In its four years in business Vancouver-based Saxx Underwear, a men’s underwear company, has gone from Grad School startup to gaining national exposure when it appeared on the CBC show, Dragons’ Den. The brand was sold in 2010 to NoLimits Sportswear where it has since undergone a complete rebranding. Here’s a look, done by local Vancouver firm Toolbox Design.



Share ›

Spotted Around the web

New Logo for Wipro

New Logo for Wipro
Spotted Jun. 23, 2017

Pinned Recent, Big Stories

New Logo for NASCAR

New Logo for NASCAR
Posted Jan. 4, 2017

Curated Notable Italics



Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

Many Thanks to our Advertisers

When choosing between competing products and services, please consider our advertisers, who help support Brand New.


Brand New uses Mercury Text ScreenSmart and Operator ScreenSmart from Hoefler & Co.

Webfonts by Hoefler & Co.

Join our Mailing List