Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

This is a very old entry — images are small, formatting is off.

 

Sprite Gets More Sprite

Reviewed Jan. 30, 2009 by Armin

Industry / Consumer products Tags /

Sprite Logo, Before and After

After a little break from soda discussion — although the eternally climbing comment count here suggests otherwise — here is a fresh one, Sprite. Just in time for the NBA All-Star’s Slam Dunk contest which Sprite sponsors they are putting into use a new, dynamic and active logo that, in context, is actually quite decent. I’m not sure I fall for the “explosive” starburst but there is something interesting about the way the lettering and the lemon/lime interact with it. Also, I realize there is this other Sprite logo, but I can’t figure out or don’t remember if it was just temporary, but the new logo certainly seems like an evolution of that. And reader Jared Ramey pointed out that the logo might be based on this. So for a mass consumer brand trying to appear cutting edge and “with it” this is not bad. Not my style or my thing, but not bad.

Thanks to Christopher Martin and Jared Ramey for the tip.

 

Comments


Share ›

Spotted Around the web

New Logo for Acea

New Logo for Acea
 
Spotted Apr. 17, 2017

New Logo for Cinex

New Logo for Cinex
 
Spotted Apr. 17, 2017

Pinned Recent, Big Stories

New Logo for NASCAR

New Logo for NASCAR
 
Posted Jan. 4, 2017

Curated Best Posts with Script Logos

Brandiose is Grandiose

Brandiose is Grandiose
 
Posted Feb. 9, 2012

Little Chef, Big Dreams

Little Chef, Big Dreams
 
Posted May. 19, 2011
 
 

About

Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

Many Thanks to our Advertisers

When choosing between competing products and services, please consider our advertisers, who help support Brand New.

Typography

Brand New uses Mercury Text ScreenSmart and Operator ScreenSmart from Hoefler & Co.

Webfonts by Hoefler & Co.

Join our Mailing List