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- FPO (For Print Only) / Celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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- Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
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- The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
Graphic Design
- Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
Opinion BY Armin
Streamlined Transportation
With roots as far back as 1860 and owned by the Finnish State, VR Group is a “logistics company that provides rail transport and supplementary road transport services.” Basically, if you or your cargo want to get somewhere in Finland you will most likely find yourself or it on a VR train. Looking to tout its environmental focus and approach or, in their words, “to stress the eco-friendly nature of rail services” VR has updated its identity to, not surprisingly, be green and have introduced a streamlined VR monogram. The move to green is one more example of the de-blueization of corporate identity and its propagation globally. The new monogram is a really great upgrade and evolution from the previous one, giving VR a contemporary look without feeling futuristic. All the curves and widths have been nicely considered and executed, which is a must for such a simple logo.
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DATE: Aug.12.2009
POSTED BY: ArminCATEGORY: Transportation COMMENTS:
TAGS:
![\"VR](\"http://www.underconsideration.com/brandnew/archives/vr_logo.gif\"){kind=logo}
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Books about logo design, the designers that create them and the meaning of branding.
