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The Best and Worst Identities of 2014, Part 3: The Best Noted

Announced Dec. 26, 2014 by Armin

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Here are the 12 best identities of 2014 from the Noted section of Brand New. Minimal commentary added to each selection.

Also:
Part 1: The Best Reviewed
Part 2: The Worst Reviewed
Part 4: The Worst Noted
Part 5: Most Liked Friday Likes

Possibly the best shield/crest/thing of the year. Type could be a lot better.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Shield

75.8%

20.7%

3.5%

On Wordmark

27.9%

47.6%

24.4%

On Application

67%

29.6%

3.4%

The old one needed to go and this simple, bold, sans serif evolution is a perfectly acceptable and well done evolution.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Execution

47.6%

44.6%

7.8%

Very subtle but amazingly effective evolution. No big fuzz, just getting down to business with better loops.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Execution

60%

36%

4%

Minor league baseball teams lend themselves to great logos but it’s not always a homerun like this bear that is equal parts menacing and huggable. Fun typography too.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Main Logo

81.1%

15.9%

3%

On Bear Alts.

81.8%

15.2%

3%

On Type Alts.

56.5%

36.5%

7%

The logo wasn’t as tasty as the packaging, which got everyone drooling.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Logo

56.6%

37.5%

6%

On Packaging

89.4%

8.2%

2.5%

Best yeast logo and packaging ever.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Icon

82.3%

15.5%

2.3%

On Wordmark

63.3%

33.7%

3.0%

On Packaging

82.3%

16.6%

1.1%

In the same realm as the Dribbble logo but all businessed-up and with great print applications.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Logo

72.2%

18.6%

9.2%

On Application

64.9%

34%

1.1%

Really great icon-slash-monogram and simple, bold application.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Monogram

74%

19.4%

6.5%

On Wordmark

39.6%

49.4%

11%

On Application

41.8%

47.7%

10.5%

Another great icon-slash-monogram from Pentagram in the form of a reverse pilcrow (the glyph for paragraph break).

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Monogram

71.1%

19.9%

9%

On Wordmark

35.8%

52%

12.3%

One of the best Olympic bid logos in a while. Smart, playful, and very unexpected. The original post didn’t cover some of the applications that were revealed later, which you can see here.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Execution

57.6%

30.4%

12%

The one time all this grid talk and Fibonacci sequence mumbo jumbo paid off.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Logo Evolution

43.4%

50.7%

5.9%

On Application

73.4%

22.2%

4.4%

Absolutely beautiful drawings of a very difficult bird to draw that align the famed Pelican brand perfectly with its even more famed sister imprint, Penguin. Logos and cover were all done internally to boot.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Logos

73%

23%

4%

On Covers

61%

32%

7%

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About

Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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