Opinions on corporate and brand identity work.

A division of UnderConsideration.








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Sad

One Waratah to Rule them All

One Waratah to Rule them All

The NSW Government recently told some of its most significant cultural institutions — those owned by them —that they would have to either drop their logo or relinquish it to a secondary role so that the NSW Government logo, featuring the Waratah flower, will become their principal identifier. This is super weird.

Link

Linked Sep. 21, 2017

Interesting

Trash Isles

Trash Isles

Designer Mario Kerkstra has helped Plastic Oceans Foundation and LadBible create a faux identity for the Trash Isles, a patch of trash in the Pacific Ocean that is equivalent to the size of France. The “job” includes a flag (shown), passport, currency, and more.

Link

Linked Sep. 20, 2017

Quirky

2016 - 17 Brand New Summary at BNConf

Love it or hate it or don’t-care-about-it, here’s this year’s comedy relief at the Brand New Conference where I look back at some memorable moments of the last 12 months. (Starts at the 4:50 mark.)

Link

Linked Sep. 19, 2017

Brand New Conference Updates

Upcoming BNCONFs

Chicago 2017
Only 100 tickets left for the 2017 Brand New Conference in Chicago on September 14 – 15. / Register now! /

Barcelona 2018
Canceled : (
For the foreseeable future we will not be doing BNConf in Europe anymore.

NASHVILLE (2016)

Videos of all the presentations of the 2016 Brand New Conference are now available for purchase as individual files ($8 each) or the whole 17 as a set ($90). / Browse videos /


Spotted Around the web

New Logo for Habito

New Logo for Habito
 
Spotted Sep. 20, 2017

Pinned Recent, Big Stories

New Logo for NASCAR

New Logo for NASCAR
 
Posted Jan. 4, 2017

Curated Good for Stencils

New Logo for WSP by Sid Lee

New Logo for WSP by Sid Lee
 
Spotted May. 16, 2017