Opinions on corporate and brand identity work.

A division of UnderConsideration.








Announcement

2017 Brand New Conference: Pre-sale Ends Soon

Deadline: April 28

Posted Mar. 28, 2017

Linked MORE

News

Say Hello to Aibiying

Say Hello to Aibiying

Airbnb has introduced its service in China under the name “Aibiying”, which means “to welcome each other with love”. The name was conceived by Labbrand, a company that specializes in naming non-Chinese brands to enter the Chinese market. The response hasn’t been that great, apparently.

Link

Linked Mar. 28, 2017

Quirky

Weedbukx is a Lawsuit Waiting to Happen

Weedbukx is a Lawsuit Waiting to Happen

An eatery in Trenton, NJ, previously known as Weedman’s Joint — that sells food only in a weed-themed setting — is rebranding as “Weedbukx”. I give it 30 days before Starbucks AND Exxon file a trademark suit against them.

Link

Linked Mar. 27, 2017

Sad

Peel got Peeled

Peel got Peeled

I am never one to go with the “This cost how much?!” line of argument but this was a complete rip-off for the Region of Peel — that encompasses the cities of Brampton and Mississauga, and the town of Caledon, in Canada. They paid $95,000 for three shitty logo options and then ended up choosing something like what they previously had, which sucked. You can see all the ghastly designs at the link.

Link

Linked Mar. 24, 2017

Brand New Conference Updates

Upcoming BNCONFs

Chicago 2017
Pre-sale tickets are now available for the 2017 Brand New Conference in Chicago on September 14 – 15. / Register /

Barcelona 2018
Save the date: March 8 – 9, 2018 in Barcelona, Spain!

NASHVILLE (2016)

Videos of all the presentations of the 2016 Brand New Conference are now available for purchase as individual files ($8 each) or the whole 17 as a set ($90). / Browse videos /


Spotted Around the web

New Logo for Sports World

New Logo for Sports World
 
Spotted Mar. 28, 2017

Pinned Recent, Big Stories

New Logo for NASCAR

New Logo for NASCAR
 
Posted Jan. 4, 2017

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