Opinions on corporate and brand identity work.

A division of UnderConsideration.








Announcement

2017 Brand New Conference: Photos, Tweets, and Videos

An Illustrated Overview of the 2-Day Event

Posted Sep. 22, 2017

Linked MORE

News

Jolt Cult

Jolt Cult

Jolt Cola is returning to shelves — after being off the market since 2009 — for one year only at Dollar General stores and it will be packaged in its original design when it debuted in 1985.

Link

Via

Linked Sep. 22, 2017

Sad

One Waratah to Rule them All

One Waratah to Rule them All

The NSW Government recently told some of its most significant cultural institutions — those owned by them —that they would have to either drop their logo or relinquish it to a secondary role so that the NSW Government logo, featuring the Waratah flower, will become their principal identifier. This is super weird.

Link

Linked Sep. 21, 2017

Interesting

Trash Isles

Trash Isles

Designer Mario Kerkstra has helped Plastic Oceans Foundation and LadBible create a faux identity for the Trash Isles, a patch of trash in the Pacific Ocean that is equivalent to the size of France. The “job” includes a flag (shown), passport, currency, and more.

Link

Linked Sep. 20, 2017

Brand New Conference Updates

Upcoming BNCONFs

Chicago 2017
Only 100 tickets left for the 2017 Brand New Conference in Chicago on September 14 – 15. / Register now! /

Barcelona 2018
Canceled : (
For the foreseeable future we will not be doing BNConf in Europe anymore.

NASHVILLE (2016)

Videos of all the presentations of the 2016 Brand New Conference are now available for purchase as individual files ($8 each) or the whole 17 as a set ($90). / Browse videos /


Spotted Around the web

New Logo for Zenefits

New Logo for Zenefits
 
Spotted Sep. 22, 2017

Pinned Recent, Big Stories

New Logo for NASCAR

New Logo for NASCAR
 
Posted Jan. 4, 2017

Curated Good for Stencils

New Logo for WSP by Sid Lee

New Logo for WSP by Sid Lee
 
Spotted May. 16, 2017