Opinion BY Armin

Executive Flock

Launched in 1999, the Executive Master of Science in Communications Management program (EMScom for short) is a 20-month, international part-time program for mid-career professionals at the Faculty of Communication Sciences in the Università della Svizzera Italiana in the Italian-speaking, and Italy-bordering city of Lugano, Switzerland. EMScom “prepares professionals in developing new perspectives in key management areas, including management of stakeholder relationships, public relations, reputation management, and corporate identity on a strategic level — all with the ultimate goal of enabling communicators to go beyond simply communication and to contribute to their organization’s corporate strategy.” Considered a leader in its field and wanting to raise their international profile, EMScom introduced a new identity designed by Moving Brands around the narrative of “Change your perspective” which highlights the “transformational process, both personally and professionally, that stakeholders identified as essential to the course.”

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Friday Likes BY Armin

Friday Likes 38

These Friday Likes are brought to you by the colors black and white.

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Opinion BY Armin

Home is where the Pattern is

Led by the National NeighborWorks Association — an organization that “unites housing and community development practitioners to advocate for affordable housing and economic opportunities” — and supported by over 190 housing and community development organizations at the national and local level, Home Matters is a new national initiative launched yesterday on Capitol Hill that “aims to unite America around the essential role that Home plays as the bedrock for thriving lives, families, and a stronger nation.” Its goal is to raise awareness of the importance of “Home” by educating, bringing disparate organizations and industries together, rallying local leaders and mobilizing the public, encouraging policymakers to protect and support Home and related initiatives, raising funds and increasing investments to sustain the work that makes Home a reality for more Americans, and promoting and honoring the extraordinary impact of Home. All in all, a good thing, considering how screwed up some homes — of all economic and social classes — can be. The initiative’s identity has been designed by Brooklyn, NY-based OrangeYouGlad working under the direction and coordination of New York-based Ideon who set the branding strategy and story.

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Announcement BY Armin

2012 Brand New Awards: Last Call

The final deadline for the Brand New Awards is this Friday, March 15, 2013. You have all day and night Friday to complete the online submission form, which will be closed Saturday morning. Mailed-in entries must arrive by Monday or Tuesday of next week at the latest.

There will be no further extensions and no exceptions made to late entrants past the deadline.

Opinion BY Armin

Open Sesame

Established in 1938 in the middle of National Park De Hoge Veluwe, a little over an hour outside of Amsterdam, the Kröller-Müller Museum is home to the second largest collection of Van Gogh paintings in the world as well as boasting the biggest sculpture garden in Europe. Looking to attract more visitors and raise its profile the museum has introduced a new identity designed by the Amsterdam office of Edenspiekermann.

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Opinion BY Armin

Blackletter by the Bay

Established in 1670 — making it North America’s “longest continually operated company” — Hudson’s Bay Company (HBC) is the parent company of one of Canada’s most recognizable and visited department stores, Hudson’s Bay, with 90 locations across the country, known and identified simply as The Bay since 1965. In 2008, HBC was acquired by U.S. private equity firm, NRDC Equity Partners, owner of department store Lord & Taylor. Although the new wordmark for Hudson’s Bay has been circulating since late last year, last week HBC officially announced that the department store would change its name from The Bay (La Baie in French) to Hudson’s Bay (La Baie d’Hudson) and confirmed the new wordmark designed by New York-based Lipman as well as a revival of its original coat of arms drawn by Canadian scratchboard artist Mark Summers.

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Opinion BY Armin

Mozilla to Mobile OSes: Fox You.

Launched last month, Firefox OS is a new operating system developed by Mozilla specifically for use in mobile devices. Like its popular (free and open source) browser, Firefox, this OS “brings the freedom and unbounded innovation of the open Web to mobile users everywhere” as Gary Kovacs, CEO, Mozilla announced. Firefox OS is entering a very tough market where Apple’s iOS and Google’s Android have a stronghold on the market so it’s up to Mozilla’s do-good vibe and geek-cred to gain ground on the iOS’ chastity-belt-approach and Android’s super-deploying powers to become a contender. So far 17 mobile operators around the world have committed to Firefox OS and upcoming smartphones built specifically for it will launch later this year. To help Firefox OS build a broader consumer brand of its own Mozilla worked with Wolff Olins to “unleash the Fox”.

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Friday Likes BY Armin

Friday Likes 37

Today we play two truths and a lie: without reading the text can you guess which Like today isn’t real/implemented? Regardless, all these share simple executions and bold lines. My favorite.

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Opinion BY Armin

Knock-Knock-Knocking on Hell’s Door

Smack in the middle and covering the south area of Australia, South Australia is one of the eight states and territories of the country, accounting for a small 8% of its population, most of them living in the capital city of Adelaide. Unlike its way more popular neighbors New South Wales and Victoria and their own capital cities, Sydney and Melbourne respectively, we don’t hear much about South Australia. Hoping to change that, the Economic Development Board under the leadership of Jay Weatherill, Premier of South Australia, has just introduced a new identity for the state designed by Cato Partners. Without getting further into the work, and judging from the image above alone, you know that this is not going to end well and the backlash has already started, driven mostly by a Facebook page simply called The new South Australia logo sucks.

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Opinion by Simon Wennberg Posted BY Brand New

Danish Broadcasting: Consistent much?

Known to all Danes simply as DR, the Danish Broadcasting Corporation is the official English name for Denmark’s public broadcaster. Founded in 1925 to operate the radio monopoly, it extended into television in 1951 when it launched Denmark’s first — and, for many decades, the only — TV network. Today it operates six national TV networks, ten national radio networks, eleven regional stations and a series of related services. This year DR is making major changes to its schedules and overhauling some of its TV channels and in January it revealed a refined logo as part of a new identity system designed mostly done in-house, spearheaded by Anders Thulin, DR’s design editor, who, along with typographer Elias Stenalt Werner created the new corporate logo, while custom typography for service logos was created with Copenhagen-based Kontrapunkt. In-house agency DR Design drew up guidelines and applied the new identity system for various media.

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