Opinions on corporate and brand identity work.

A division of UnderConsideration.

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YouTube user The Dude has put together a 103-minute compilation of every instance of the SEGA logo in every video game, divided by console. My favorite part is the first segment, covering the SEGA Genesis as that was my best friend from High School.


Linked Feb. 17, 2017
Atari Logo History

Logo Design Love has an excerpt on the history of the Atari logo from the kick-ass book Art of Atari by Tim Lapetino.


Linked Feb. 16, 2017

I guess this post could constitute a traditional Before/After post but seems more news-y than logo-y: The NBA Development League has announced it will change its name to the NBA Gatorade League (NBA G-League). Along with the recent permission to add sponsor logos to team uniforms, I think we are going to start seeing a heck of a lot of corporate logos around the NBA.



Linked Feb. 15, 2017

Brand New Conference Updates

Upcoming BNCONFs

Chicago 2017
Pre-sale tickets are now available for the 2017 Brand New Conference in Chicago on September 14 – 15. / Register /

Barcelona 2018
Save the date: March 8 – 9, 2018 in Barcelona, Spain!


Videos of all the presentations of the 2016 Brand New Conference are now available for purchase as individual files ($8 each) or the whole 17 as a set ($90). / Browse videos /

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