Brand NewBrand New: Opinions on corporate and brand identity work. A division of UnderConsideration

NOTE: This is an archived version of the first incarnation of Brand New. All posts have been closed to comments. Please visit underconsideration.com/brandnew for the latest version. If you would like to see this specific post, simply delete _v1 from the URL.

Self-Promotion: Opposites Attract 08

Opposites Attract '08

Alright, I know this is too close to the last self-promotion post, but I promise this is the last bit of it… at least for the foreseeable future. We are happy to introduce Opposites Attract ’08, a four-part series programmed by UnderConsideration and hosted at the Art Directors Club in New York.

By Armin on Apr.14.2008 in Graphics Industry Link

Entry Divider
Start Comments

Jump to Most Recent Comment

Nate’s comment is:

I prefer the before image.

On Apr.14.2008 at 02:31 PM

Entry Divider


Andrew’s comment is:

not that osss, sorry.

On Apr.14.2008 at 02:41 PM

Entry Divider


Armin’s comment is:

Huh?

On Apr.14.2008 at 02:47 PM

Entry Divider


Rudolph’s comment is:

Super OSSS! Those colors (minus the black) are gonna be off the muscle this year.

On Apr.14.2008 at 02:52 PM

Entry Divider


felix sockwell’s comment is:

and now for something completely unexpected

On Apr.14.2008 at 03:22 PM

Entry Divider


john’s comment is:

Ossspposite!

On Apr.14.2008 at 03:31 PM

Entry Divider


Jonathan’s comment is:

@andrew - I'd say this is pretty osss, dude. I'm not sure you understand what it is to be osss.

On Apr.14.2008 at 03:36 PM

Entry Divider


Kastro’s comment is:

At first I thought this was pretty osss, but in retrospect it isn't.. its ehh... oss

On Apr.14.2008 at 03:37 PM

Entry Divider


Andrew’s comment is:

@Jonathan, maybe its you that doesnt understand osss. This is the opposite of osss.

On Apr.14.2008 at 03:39 PM

Entry Divider


Tony’s comment is:

That is almost osss-ome.

On Apr.14.2008 at 03:42 PM

Entry Divider


Jonathan’s comment is:

@Andrew - You disagreeing with me is so not osss dude. Just accept that it's osss

On Apr.14.2008 at 03:50 PM

Entry Divider


Joey’s comment is:

I'm so confused by these comments!

On Apr.14.2008 at 04:28 PM

Entry Divider


jay’s comment is:

why? just some people discussing the osssness of the post? seems normal to me.

On Apr.14.2008 at 04:57 PM

Entry Divider


KIMMY GIBLER’s comment is:

OH MAN SO OSSS, WHY DIDNT I THINK OF IT?!

On Apr.14.2008 at 05:56 PM

Entry Divider


Armin’s comment is:

It sounds like you've all spent a little too much time on MySpace. Or something.

On Apr.14.2008 at 06:00 PM

Entry Divider


Ampersanderson’s comment is:

Well, to be encouraging, I love the logo. And more importantly, the lineup looks great. Glad to see you're getting Robynne out here again.

On Apr.14.2008 at 06:16 PM

Entry Divider


Tony’s comment is:

Myspace is for osss wannabes

On Apr.14.2008 at 06:17 PM

Entry Divider


vectr’s comment is:

A TTRACT? (winky face)

(Oh, and Urban Dictionary sheds some light on the apparent in-joke... hope I haven't spoilt it)

On Apr.14.2008 at 06:52 PM

Entry Divider


Joe Szczepaniak’s comment is:

I think it's oss. It's a little predictable, but that really doesn't bother me. It's a design thing-it should say "design thing", which it does.

Oh, and Randolph, if you'll notice that blue and that orangey-red are this site's colors. Its just a way to carry the UC brand forward.

On Apr.14.2008 at 08:50 PM

Entry Divider


Ben’s comment is:

Hmm, it's ok, I can see it probably being outdated very quickly, not as osss as it could be but whatever, I think those circles could be better...are they trying to symbolise opposites attracting?

On Apr.14.2008 at 09:26 PM

Entry Divider


Rock’s comment is:

Can you please fix it so you can click the heading of your posts (or the picture, -or both) to read more?

On Apr.15.2008 at 03:57 AM

Entry Divider


Steve’s comment is:

That's a pretty wacky thread.

The logo doesn't really work for me because I don't consider a triangle the opposite of a circle. It's just got to be a square.

On Apr.15.2008 at 09:57 AM

Entry Divider


JBIII’s comment is:

That OA08 site makes my eyes hurt..... I could not stay long enough to read any of it. ooffaaa. I hope I am not missing any great content that is usually in these pages.......

On Apr.15.2008 at 10:31 AM

Entry Divider


AL’s comment is:

@Steve: http://en.wikipedia.org/wiki/Toilet#Gender_and_public_toilets

Good work (but I think that blue circles for '08 are a bit too much)

On Apr.15.2008 at 11:18 AM

Entry Divider


steve’s comment is:

@Al:

Good find, so the logo may have relevance. But going with a circle and triangle to get away from the skirt stereotype for women doesn't mean they are opposites. I think men are more square then triangular.

You can't put a square peg in a round hole. Well maybe with a bit of lube....

On Apr.15.2008 at 12:08 PM

Entry Divider


Mark’s comment is:

setisoppo attract is the way I read it.

hehehehehehehe

very playful logo.

On Apr.15.2008 at 12:45 PM

Entry Divider


db’s comment is:

OSSS!!!!!!!!!!!!

On Apr.15.2008 at 06:35 PM

Entry Divider


Ep’s comment is:

You will get spam if you post here.

On Apr.15.2008 at 09:14 PM

Entry Divider


Johannes’s comment is:

I like the logo! But the kerning on "ATTRACT" needs a bit more work..

On Apr.16.2008 at 07:59 AM

Entry Divider


Von Glitschka’s comment is:

I think the base concept for these events is solid. I am too lazy to read all the eye-straining white on black type at the site (My only critique) but do the two people for each show debate at all or is it just presenting two contrasting creative processes at the same event?

The logo itself reminds of "Color Forms" for some reason?

On Apr.16.2008 at 11:44 AM

Entry Divider


Armin’s comment is:

> or is it just presenting two contrasting creative processes at the same event?

Yup, it's that. No debatin'.

On Apr.16.2008 at 09:30 PM

Entry Divider


LL’s comment is:

So that's the Before. I expect an After by the end of the day.

On Apr.17.2008 at 10:54 PM

Entry Divider


Jenn’s comment is:

Does anyone else see The Smurfs?

On Dec.03.2008 at 12:02 AM

Entry Divider

Comments in Brand New, V1.0 have been closed.

ADVx3 Prgram

Many thanks to our ADVx3 Partners
End of Entry and Comments
Recent Comments ADVx3 Advertisements ADVx3 Program Search Archives About Also by UnderConsideration End of Sidebar