About
Organized by UnderConsideration, the Brand New Awards is a judged competition that celebrates the best identity work produced around the world during 2011 — a direct extension of the popular blog Brand New. As a response to other award formulas, past and present, the BNAs strive to provide a competition that places as much importance on concept and execution as it does toward strategy and business decisions by focusing on the work itself, the process, and the client’s involvement: Judges will be designers AND clients, winners will get to display their work AND their client’s point of view, and special awards will be given for Best of Show AND Client Leadership.
There are enough awards already in the design industry so we are very conscious that if our competition would be worth everyone’s time, energy, and money. As you read through the categories, the criteria, the judges’ backgrounds, the special awards, and other minutia we have embedded throughout this website, we hope that you sense that we have tried to address pitfalls of other awards as well as offering a worthy challenge.
If you have any questions don’t hesitate to ask.
Bryony + Armin
UNDERCONSIDERATION LLC
Colophon
The BNAs logo is set in Dala Floda from Commercial Type.
The website uses fonts.com Web Fonts by Monotype Imaging to serve Trade Gothic Next Soft Rounded and Baskerville from Linotype.
Online entry forms programmed by adcSTUDIO.
QUESTIONS?
E-mail
Twitter @bnawards
Phone: (917) 755-0750 (9am – 5pm CT)
MAIL-IN / CONTACT ADDRESS
UnderConsideration LLC
5618 Shoalwood Ave
Austin, TX 78756
