2012 Winners
Best of Show



Basic Identity Application
Ippon Matsu Beer by Kota Kobayashi
Judges’ Picks



Comprehensive Identity Program, picked by Joe Duffy
Don Belisario by Infinito



Basic Identity Application, picked by Greg Benson
TRÜF by TRÜF



Comprehensive Identity Program, picked by Rick Valicenti
Nine Suns by Landor Associates

Basic Identity Application, picked by Laura Romanoff
Ippon Matsu Beer by Kota Kobayashi


Basic Identity Application, picked by Karin Fong
Steve Li by Re
Logo (Professional)
No Best of Category Awarded
Rating:
Världens Minsta Skjortfabrik by Borde
Pastaria by Atomicdust
Woody Guthrie Center by TOKY
Rating:
Momofuku / Má Pêche by Asher Sarlin Design
Playbook App by Work By Stu
F. Ménard by lg2boutique
Umami Shop by Eldon Kymson
Port Noonan Yacht Club by Ted Perez + Associates
Rating:
Pixels of Fury / Shutterstock, Inc. by Jesse Reed
Blauwhuis by FRED + ERIC
Cargo Vélo by FRED + ERIC
Sky New Zealand (IGLOO) by Interbrand Sydney
Textil- und Mode Dialog by die wegmeister gmbh
AP.ART by Francisco Elias
Molitalia by Infinito
Sport Zone by Santa Fé Associates
Saskatoon Public Library by Tap Communications
Logo and Identity Animations (Professional)
No Best of Category Awarded
Rating:
None awarded
Rating:
IGLOO by Interbrand Sydney
Rating:
COOEE by COOEE
Basic Identity Applications (Professional)
Best of Category

Ippon Matsu Beer by Kota Kobayashi
Rating:
Steve Li by Re
Rating:
Sugarpova by Red Antler
JC Penney by Mother New York
Rating:
TRÜF by TRÜF
Peru, Yucun or inhabit the desert by Infinito
West Michigan Center for Arts & Technology by Plenty
All Change by Magpie Studio
Global Lives by Method, Inc.
Latin American Design by IS Creative Studio.
Breadshop by Wall-to-Wall Studios
Shanimal Creative by Shanimal Creative
Comprehensive Identity Programs (Professional)
Best of Category

Nine Suns by Landor Associates
Rating:
F. Ménard by lg2boutique
Rating:
Antron by Avenue
Benevolent Society. A not for profit, non-religious charity organisation. by Designworks
Sky New Zealand by Interbrand Sydney
Don Belisario by Infinito
Rating:
Loveland Aleworks by Manual
BlackJet by Moving Brands
Madefire by Moving Brands
Shinsegae by Mucca Design
Pastaria by Atomicdust
Penguin Books by venturethree
Richard Photo Lab by Matchstic
Guidelines (Professional)
No Best of Category Awarded
Rating:
None awarded
Rating:
None awarded
Rating:
Bisqit by Bisqit
Antron by Avenue
YG Entertainment by Plus X
UnderConsideration’s Salvage (Professional)
As moderators of the judging process we noticed how easy it is for a few, strong entries to get lost in the shuffle of hundreds of other entries. So, as an addition to all the selections by our judges, UnderConsideration has selected a few more entries that we (Bryony and Armin) personally felt deserved an honorable mention in this year’s Awards, meant not to undermine our judges’ choices but to complement them.
LogosNew Zealand Antarctic Research Institute (NZARI) by BRR
Bookworld by Interbrand Sydney
Mita Chocolate Co. by Brent Couchman Design
4Creative by Magpie Studio
Well Rounded Sound by Hinterland
Logo and Identity AnimationsEE by Wolff Olins
Right Media by The Nation
STAR China Media Limited by Co&Co Design Strategy Limited
Basic Identity ApplicationsAl Este de Lima / Al’est du Noveau by Infinito
Jackson Gilmour by Magpie Studio
Hilary’s by Ghost
Comprehensive Identity ProgramsKitsbow by Manual
Air Pacific by FutureBrand Australia
World Design Capital Helsinki 2012 by Kokoro & Moi
MC Kitchen by OCD
Madrid Street Art Project by IS Creative Studio.
Guideline DocumentsMarymount University by Ologie
Student
Due to the small amount of entries received and awarded in the student level, all categories are shown together and single project was selected as Best of Category for all students.
LogosGramercy Bagels by Hee Ra Kim (School of Visual Arts)
La Unión Organization, Brooklyn (NYC) by Romas Stukenberg (University of Arts Geneva)
Trailercakes by Amanda Crumley (Texas A&M University-Commerce)
Logo and Identity AnimationsGRIND by Matan Yaniv (Shenkar College of Design)
Basic Identity ApplicationsSkin Milk by Arlyn Ramos (Kapiolani Community College)
Mrs. Pure’s by Hee Ra Kim (School of Visual Arts)
Comprehensive Identity ProgramsPennyfund Inc. by Chan Young Park (School of Visual Arts)
Gramercy Bagels by Hee Ra Kim (School of Visual Arts)
Neon Museum by Amber Asay (Brigham Young University)
Paper Moon by Catherine Renee Dimalla (Western Washington University)
Counter Intuition by Katie King (Rumford Academy of Art University)
Guideline DocumentsNone submitted
Congratulations
Our judges were very discerning so all winners are very well deserved. If you see your entry on this list and have not received an e-mail confirmation from us please let us know.


