DESCRIPTION Fangohr Business Cards and Brochure CLIENT Self Promotion DATE Brochure: 2007 Business Cards: 2008 DESIGN CREDITS Fangohr Brochure: Carlos Ancalmo, Florian Fangohr Business Card: Elsa Chaves, Jakyoung Min, Florian Fangohr Desk illustrations: Jakyoung Min, Elsa Chaves, Florian Fangohr PRINT CREDITS Card Land, Taiwan TYPE CREDITS Fangohr Grotesk (a customized version of Akzidenz Grotesk Medium)

QUANTITY PRODUCED Brochure: 500 Business Cards: 2,000 PRODUCTION COST Brochure: $500 Business Cards: $1,000 PRODUCTION TIME Brochure: 3 Weeks Business Cards: 2.5 Weeks DIMENSIONS: WIDTH × HEIGHT × DEPTH Brochure: 6.14 in. × 2.61 in. (Size of a Dollar Bill) Business Card: 3.5 in. × 2 in. PAGE COUNT Brochure: 8 pages PRINT METHOD Offsett PAPER STOCK Brochure: Uncoated Recycled, 40 lb. Cover Business Cards: Coated, 100 lb. Cover NUMBER OF COLORS Brochure: 2 Spot, Black and UV Transparent Business Cards: 4-color (for Rich Black) and UV Transparent VARNISHES Brochure: UV Business Card: Matte BINDING Brochure: Saddle stitched OTHER Brochure was shipped in a note (currency) collector's envelope.

Few things are so simple and so attractive, at least to these blogger’s eyes, than a transparent varnish on a black background. Specially, as a side note, when it is used so smartly in applications like this. But I digress to the varnish-on-black at hand, the business cards and petite brochure from Brooklyn-based Fangohr. The business cards feature the items on each of the cardee’s desks from the obvious (keyboard) to the nerdy (the title treatment of Wolfgang Weingart’s My Way to Typography on Florian’s card). Meanwhile the business card is varnished with graphs and infographics that help Fangohr with their state of affairs: “this material,” reads the cover “proves that we need your business.” A nice touch is that the business cards are printed on coated stock with matte varnish and the brochure on uncoated stock with UV varnish, playing nicely with the opposing finishes.

The printer was capable of printing as small as 0.18 pt stroke on the UV spot, which allowed for a lot of detail in the illustrations- so we were able to really show everything that lives on our desks. [This image by Fangohr]