Book Recommendations

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Book Recommendations

A selection of books about print
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Also by UnderConsideration

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UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.

Online
/ Brand New / Displaying opinions, and focusing solely, on corporate and brand identity work.

/ Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

/ Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

/ Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

/ Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

/ Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity work. Archives Only.


Publishing
/ The 2010 Brand New Awards / 2011, self-published.

/ Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.


Events & Judged Competitions
/ Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

/ Brand New Awards / Celebrating the best identity work produced around the world.

/ FPO Awards / Celebrating the best print work from around the world.



Writing
/ Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

/ Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

/ The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.



Graphic Design
/ Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

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ADV @ UnderConsideration    Peek here for details

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WET Elements of Magic Book

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BY Bryony / ON / Aug.17.2009 / IN / Books
--- Lead Image ---
Project Overview
DESCRIPTION
WET Elements of Magic Book
CLIENT
WET
DATE
May 2008
DESIGN CREDITS
Art Direction: Nadine Schelbert
Design: Jane Moon and Avo Adourian
Writing: Nova Jacobs
Illustration, Jennie Lee
Photography: Martin Thomas Ledford, Jim Doyle, Ira Kahn, David Sanders, Patty Lundeen, Peter Kopik.
PRINT CREDITS
O'Neil Printing
Roswell Bookbinding
TYPE CREDITS
Linotype Univers
 Production Details
QUANTITY PRODUCED
5,000
PRODUCTION COST
$10/book
$50,000 total
PRODUCTION TIME
40 nights and 40 days
DIMENSIONS: WIDTH × HEIGHT × DEPTH
11.75 in. × 10 in.
PAGE COUNT
32 pages + 4 end sheets + cover
PRINT METHOD
Offset
PAPER STOCK
Cover: Curious Paper Skin, Black.
Body: 78 lb. Topkote Gloss Cover.
End Sheets and Mounting sheet, 80 lb. Lynx Opaque Smooth White Cover
Cover Liner: 80 lb. Lynx Opaque Smooth White Cover
NUMBER OF COLORS
CMYK + 4 spot colors
VARNISHES
Matte varnish and gloss varnish
BINDING
Case bound, Smythe sewn
OTHER
3 Foil stamp on cover with triangle flaps on inside back cover of book to serve as a folder.
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IMAGES HAVE BEEN PROVIDED BY THE DESIGNER: www.wetdesign.com

This book was conceived to communicate the achievements of WET, an organization that creates experiences through installations that harness the magic of nature’s elements, something they wished to recreate on the printed page. With various paper textures, varnishes and inks on the interior and the use of foil stamping on the outside they managed to convey different feelings visually and upon touch.

Not quite a book, and not your traditional portfolio, these pages carry a message about the firm with striking photography, flawless production and a lot of personality.

WET Elements of Magic Book --- WET Elements of Magic Book --- WET Elements of Magic Book --- WET Elements of Magic Book --- WET Elements of Magic Book --- WET Elements of Magic Book --- WET Elements of Magic Book --- WET Elements of Magic Book --- WET Elements of Magic Book

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Many thanks to our ADV @ UnderConsideration Partners

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About

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/ FPO is a division of UnderConsideration LLC, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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