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Lead Image

Gunnel Wåhlstrand Exhibit Book


Production Method

Foil stamp



Malmsten Hellberg

Graphic design: Stefania Malmsten
Type designer: Göran Söderström / Letters from Sweden
Pre press: BT Repro, Stockholm



Rotolito Lombarda S.p.A. / Nava Press, Milan

A large-format book showcasing the art of Gunnel Wåhlstrand is a piece of art in itself. Using eight inks, the artwork is subtle and stoic, the format simple and straightforward, letting the art stand for itself. 



Magasin III Museum & Foundation for Contemporary Art

Quantity Produced


Production Cost

Production Time

4 weeks

Dimensions (Width × Height × Depth)

Page Count


Paper Stock

Number of Colors




Hard cover, sewn


Beta version of Ivar, soon to be released by Letters from Sweden


Gunnel Wåhlstrand Exhibit Book
Gunnel Wåhlstrand Exhibit Book
Gunnel Wåhlstrand Exhibit Book
Gunnel Wåhlstrand Exhibit Book
Gunnel Wåhlstrand Exhibit Book
Gunnel Wåhlstrand Exhibit Book
Gunnel Wåhlstrand Exhibit Book

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Project Description

Earlier this year Magasin III Museum for Contemporary Art presented an extensive Wåhlstrand creates large-scale ink wash paintings featuring monumental landscapes, compelling portraits and serene interiors. For the occasion Malmsten Hellberg designed a large format hard cover book, with Wåhlstrand’s works to date along with an essay by author Lars Norén.

Typography throughout is Ivar, a new typeface from Letters from Sweden. Two text sections are printed on different paper and in a smaller format. The cover, as well as the box for an exclusive edition with a photogravure print by the artist, is covered in Curious Matter (a paper derived from particles of raw potato starch), and foil stamped. The cover has a tip-on-plate.

Production Lesson(s)

Challenge: To make a book that distinguishes itself from other art books and places Gunnel Wåhlstrand’s work in a contemporary context, while at the same time always putting the artist's intention first.

Insight: Reproducing really large size works of art is challenging and is always a kind of interpretation!”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

August 15, 2017


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

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