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Let’s Tell Better Stories Self-promo

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BY Bryony / ON / Sep.03.2009 / IN / Self promotion
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Project Overview
DESCRIPTION
Let's Tell Better Stories Self-promo
CLIENT
DATE
August-October 2008
DESIGN CREDITS
Drew Garza and Shanan Galligan, Swink
PRINT CREDITS
TYPE CREDITS
Production Details
QUANTITY PRODUCED
500
PRODUCTION COST
$3,500
PRODUCTION TIME
1 month
DIMENSIONS: WIDTH × HEIGHT × DEPTH
Main piece: 9.25 in × 9.25 in
Matchbook: 2.25 in × 6.5 in (flat)
Envelope: 9.5 in × 9.5 in
PRINT METHOD
Letterpress and silkscreen (envelope)
PAPER STOCK
Crane Letra Pearl White #220
NUMBER OF COLORS
3 spot
OTHER
Laser die cut
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IMAGES HAVE BEEN PROVIDED BY THE DESIGNER: www.swinkinc.com

Not everyone is of the outdoorsy kind, but the majority of us can relate to what a campfire has to offer: friends, warmth, stories, laughter, starry nights and companionship. Well, the folks at Swink figured out a way to mesh the great outdoors with the cubicle:

After several years of building the studio through word of mouth and referrals, we decided it was high time we introduce ourselves to some of the people and companies we most admire. Since we love tactile direct mail pieces--they can be so unexpected and intimate--we set out to create something that made the most of the medium, letting the recipient into the creative process by letting them build a little something on their desk.

And so it came to be that thick uncoated paper met the die cut machine and the inks that help tell its story. And so it came to be that such little treasure met the amused eyes and fingers of friendly faces who set out to have a little fluorescent-lit fun.

<em />Let's Tell Better Stories</em> Self-promo ---<em />Let's Tell Better Stories</em> Self-promo ---<em />Let's Tell Better Stories</em> Self-promo ---<em />Let's Tell Better Stories</em> Self-promo ---<em />Let's Tell Better Stories</em> Self-promo ---<em />Let's Tell Better Stories</em> Self-promo ---<em />Let's Tell Better Stories</em> Self-promo ---<em />Let's Tell Better Stories</em> Self-promo

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THIS POST HAS 13 COMMENTS

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IT HAS BEEN TAGGED WITH / / / / /

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Comments

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Diane Faye Zerr’s comment is:

I love this piece! I contacted them to see if I could order one and after a few emails ... well, I'm not sure what happened. I'd still like to get one of these.

My family and I love to camp and this would be a great gift or display for our camp sites!

On Sep.03.2009 at 09:14 AM
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Bjoern Arthurs’s comment is:

Yeah I would KILL for one of these. Or I'd at least pay a reasonable amount of money for it.

On Sep.03.2009 at 09:38 AM
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Evan MacDonald’s comment is:

Wow. I really dig this aesthetic. And that impression! Want it. Thanks for the post.

On Sep.03.2009 at 09:57 AM
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mk2’s comment is:

Ah... so d*rn cute... :D

On Sep.03.2009 at 10:34 AM
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Shanan Galligan’s comment is:

Thank you all for the kind words. If you want a campfire, we have a swap going until we run out -- send us something design related and we'll send you a campfire in return: http://www.swinkinc.com/index.php/weareswink/swap/

On Sep.03.2009 at 10:39 AM
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Aaron S.’s comment is:

Nice work Drew! You've come a long way since the wounded bear!

On Sep.03.2009 at 11:45 AM
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Billy’s comment is:

Drew... Love it! I too, want one of these!!! Keep on keepin on...

On Sep.03.2009 at 11:49 AM
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Yael’s comment is:

Wow, this is terrific! I love the beautiful macro photos - that's the best view of letterpress. The little campfire and chair 'scene' is sweet.

On Sep.04.2009 at 10:17 AM
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Paul’s comment is:

Awesome! Really delicious.

Nice work.

On Sep.06.2009 at 08:55 PM
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Gage Mitchell’s comment is:

Wow. This project is rockin' awesome and I'm proud to see Madison representing! I'm going to have to look around my office for something cool to swap for this piece with.

Thanks for the great post. Excellent work Drew and Shanan!

Regards,
Gage Mitchell, AIGA

:: Graphic Designer
:: GageMitchell.com

On Sep.07.2009 at 12:38 PM
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jonas’s comment is:

great work!
i love the colour scheme and typography as well.
It doesn't seem to be the font you credited, though. the linked font Spoleto it's not the same that you used on this work... is it a typo? what's the other font's name? gotham and ?

On Sep.14.2009 at 06:53 AM
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Darren’s comment is:

I love this.. and want one.

Story telling is at the heart of all great design but too many people settle for the quick hit with less meaning. Its great to see designers putting this simple fact about their work in focus.

nice work!

On Sep.15.2009 at 10:59 AM
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KristyPeters26’s comment is:

I will recommend not to wait until you get enough money to order all you need! You can get the home loans or just small business loan and feel comfortable

On Apr.02.2010 at 09:34 AM
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