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Let’s Tell Better Stories Self-promo
DESCRIPTION
Let's Tell Better Stories Self-promo
CLIENT
DATE
August-October 2008
DESIGN CREDITS
Drew Garza and Shanan Galligan, Swink
PRINT CREDITS
TYPE CREDITS
|
QUANTITY PRODUCED
500
PRODUCTION COST
$3,500
PRODUCTION TIME
1 month
DIMENSIONS: WIDTH × HEIGHT × DEPTH
Main piece: 9.25 in × 9.25 in
Matchbook: 2.25 in × 6.5 in (flat) Envelope: 9.5 in × 9.5 in PRINT METHOD
Letterpress and silkscreen (envelope)
PAPER STOCK
Crane Letra Pearl White #220
NUMBER OF COLORS
3 spot
OTHER
Laser die cut
|
IMAGES HAVE BEEN PROVIDED BY THE DESIGNER: www.swinkinc.com
Not everyone is of the outdoorsy kind, but the majority of us can relate to what a campfire has to offer: friends, warmth, stories, laughter, starry nights and companionship. Well, the folks at Swink figured out a way to mesh the great outdoors with the cubicle:
After several years of building the studio through word of mouth and referrals, we decided it was high time we introduce ourselves to some of the people and companies we most admire. Since we love tactile direct mail pieces—they can be so unexpected and intimate—we set out to create something that made the most of the medium, letting the recipient into the creative process by letting them build a little something on their desk.
And so it came to be that thick uncoated paper met the die cut machine and the inks that help tell its story. And so it came to be that such little treasure met the amused eyes and fingers of friendly faces who set out to have a little fluorescent-lit fun.
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Many thanks to our ADV @ UnderConsideration Partners
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