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Quantity Produced


Production Cost


Production Time

1 month

Dimensions (Width × Height × Depth)

Main piece: 9.25 in × 9.25 in
Matchbook: 2.25 in × 6.5 in (flat)
Envelope: 9.5 in × 9.5 in

Page Count

Paper Stock

Crane Letra Pearl White #220

Number of Colors

3 spot




Gotham and Spoleto


Not everyone is of the outdoorsy kind, but the majority of us can relate to what a campfire has to offer: friends, warmth, stories, laughter, starry nights and companionship. Well, the folks at Swink figured out a way to mesh the great outdoors with the cubicle:

After several years of building the studio through word of mouth and referrals, we decided it was high time we introduce ourselves to some of the people and companies we most admire. Since we love tactile direct mail pieces—they can be so unexpected and intimate—we set out to create something that made the most of the medium, letting the recipient into the creative process by letting them build a little something on their desk.

And so it came to be that thick uncoated paper met the die cut machine and the inks that help tell its story. And so it came to be that such little treasure met the amused eyes and fingers of friendly faces who set out to have a little fluorescent-lit fun.

<em />Let's Tell Better Stories</em> Self-promo ---<em />Let's Tell Better Stories</em> Self-promo ---<em />Let's Tell Better Stories</em> Self-promo ---<em />Let's Tell Better Stories</em> Self-promo ---<em />Let's Tell Better Stories</em> Self-promo ---<em />Let's Tell Better Stories</em> Self-promo ---<em />Let's Tell Better Stories</em> Self-promo ---<em />Let's Tell Better Stories</em> Self-promo


Recent Posts



Let’s Tell Better Stories Self-promo


Production Method



Drew Garza and Shanan Galligan, Swink



Studio on Fire

See Printer Profile on Inker Linker

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

September 3, 2009


Filed Under

Self promotion


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End