ADV @ UNDERCONSIDERATION      Peek here for details

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BROWSE


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Client

Self-promotion


Quantity Produced

1,000


Production Cost

$1,200


Production Time

10 Days

Dimensions (Width × Height × Depth)

2 in × 3.5 in


Page Count


Paper Stock

Crane Letra, Pearl White, 220 lb


Number of Colors

3 Spot (PMS 538, PMS 629, Blind)

Varnishes


Binding


Typography

Hoefler Text
ITC Conduit

 

I have to admit, every now and then I ask myself, “Can we show yet another letterpress business card?” And I am always surprised that the answer is yes. As long as the paper is thick, the impressions deep, the typography and layout sweet, and the photography up close and personal, we will put up as many letterpress business cards as our server can hold.

But I digress. This cartography inspired set of business cards for the Boston-based duo behind Second World, makes great use of letterpress to give their design that additional old-world feel that they are trying to convey. Running one of the letterpress plates without ink gives the cards a nice, sophisticated touch that doesn’t cost an arm and a leg. Plus, that trimming is tight! And I mean that as physically tight, not, you know, tight.

Second World Business Card --- Second World Business Card --- Second World Business Card --- Second World Business Card --- Second World Business Card

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Second World Business Cards

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Production Method

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Design

Second World Design:
Ryan Haaland and Zack Teachout

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Printing

Repeat Press

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Armin

Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

March 23, 2010

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Filed Under

Business Cards

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


online

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

publishing

The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.

Writing

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.


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