ADV @ UNDERCONSIDERATION Peek here for details
BROWSE
Client
Self-promotion
Quantity Produced
1,000
Production Cost
$1,200
Production Time
10 Days
Dimensions (Width × Height × Depth)
2 in × 3.5 in
Page Count
–
Paper Stock
Crane Letra, Pearl White, 220 lb
Number of Colors
3 Spot (PMS 538, PMS 629, Blind)
Varnishes
–
Binding
–
Typography
Hoefler Text
ITC Conduit
I have to admit, every now and then I ask myself, “Can we show yet another letterpress business card?” And I am always surprised that the answer is yes. As long as the paper is thick, the impressions deep, the typography and layout sweet, and the photography up close and personal, we will put up as many letterpress business cards as our server can hold.
But I digress. This cartography inspired set of business cards for the Boston-based duo behind Second World, makes great use of letterpress to give their design that additional old-world feel that they are trying to convey. Running one of the letterpress plates without ink gives the cards a nice, sophisticated touch that doesn’t cost an arm and a leg. Plus, that trimming is tight! And I mean that as physically tight, not, you know, tight.
Second World Business Cards
Production Method
Design
Second World Design:
Ryan Haaland and Zack Teachout
Printing
Repeat Press
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Armin
Armin Vit
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
March 23, 2010
Filed Under
Business Cards
Tagged with
business card
crane lettra
letterpress
thick
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType 4.32-en
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
Sign-up for Mailing List
Mailing list managed by MailChimp
Thanks to our advertisers
About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
Related entries
Tunnel Vision Records Business Cards
A&P Letterpress Stationery
Version-X Business Cards
BDH Millwork Wooden Business Card
Shovel & Bell Identity Materials