ADV @ UNDERCONSIDERATION      Peek here for details






Quantity Produced


Production Cost


Production Time

10 Days

Dimensions (Width × Height × Depth)

2 in × 3.5 in

Page Count

Paper Stock

Crane Letra, Pearl White, 220 lb

Number of Colors

3 Spot (PMS 538, PMS 629, Blind)




Hoefler Text
ITC Conduit


I have to admit, every now and then I ask myself, “Can we show yet another letterpress business card?” And I am always surprised that the answer is yes. As long as the paper is thick, the impressions deep, the typography and layout sweet, and the photography up close and personal, we will put up as many letterpress business cards as our server can hold.

But I digress. This cartography inspired set of business cards for the Boston-based duo behind Second World, makes great use of letterpress to give their design that additional old-world feel that they are trying to convey. Running one of the letterpress plates without ink gives the cards a nice, sophisticated touch that doesn’t cost an arm and a leg. Plus, that trimming is tight! And I mean that as physically tight, not, you know, tight.

Second World Business Card --- Second World Business Card --- Second World Business Card --- Second World Business Card --- Second World Business Card


Recent Posts



Second World Business Cards


Production Method



Second World Design:
Ryan Haaland and Zack Teachout



Repeat Press

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 23, 2010


Filed Under

Business Cards


Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End