Jim Godfrey is a typography teacher. Jim Godfrey is often irritated by the typographic sins of students who join his class semester after semester. Jim Godfrey decided to do something about it and, after consulting with his colleague Patrick Wilkey, a list of 34 unprofessional ways to set type was drafted. It took three years from beginning to the final letterpressed poster run of 38—not enough paper to account for print ready made this first impression a short one. A second one will likely happen when all existing copies are sold.
Because the poster is 12 × 18 inches, we ran into some registration issues on the press. The poster contains a rosette in each corner that was intended to be reproduced in two colors and needed precise registration. However, because the paper was so long, each sheet tended to stretch or pull a little bit giving each rosette a slightly unique position (a variance of 1/32-1/16 of an inch, roughly). Because of this variation we were unable to get the rosette to register consistently. To solve the problem, we trimmed the rosette from the plate of the second color, so that the rosette printed only in black. Because the rosette is small, printing it in one color did not compromise the design aesthetic.
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.