DESCRIPTION Typographic Sins Poster CLIENT Jim Godfrey DESIGN CREDITS Design and copywriting: Jim Godfrey Editing: Patrick Wilkey PRINT CREDITS Rowley Press TYPE CREDITS Cochin LT Std Stuyvesant ICG ITC New Baskerville Italic (all from Adobe Type Library)

QUANTITY PRODUCED 38 PRODUCTION COST $900 PRODUCTION TIME 4 weeks DIMENSIONS: WIDTH × HEIGHT × DEPTH 12 in × 18 in PRINT METHOD Letterpress PAPER STOCK Crane Lettra 110 lb. 100% Cotton Paper in Ecru color NUMBER OF COLORS 2 spot inks, Black and PMS 227

Jim Godfrey is a typography teacher. Jim Godfrey is often irritated by the typographic sins of students who join his class semester after semester. Jim Godfrey decided to do something about it and, after consulting with his colleague Patrick Wilkey, a list of 34 unprofessional ways to set type was drafted. It took three years from beginning to the final letterpressed poster run of 38—not enough paper to account for print ready made this first impression a short one. A second one will likely happen when all existing copies are sold.

Because the poster is 12 × 18 inches, we ran into some registration issues on the press. The poster contains a rosette in each corner that was intended to be reproduced in two colors and needed precise registration. However, because the paper was so long, each sheet tended to stretch or pull a little bit giving each rosette a slightly unique position (a variance of 1/32-1/16 of an inch, roughly). Because of this variation we were unable to get the rosette to register consistently. To solve the problem, we trimmed the rosette from the plate of the second color, so that the rosette printed only in black. Because the rosette is small, printing it in one color did not compromise the design aesthetic.