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Jim Godfrey

Quantity Produced


Production Cost


Production Time

4 weeks

Dimensions (Width × Height × Depth)

12 in × 18 in

Page Count

Paper Stock

Crane Lettra 110 lb. 100% Cotton Paper in Ecru color

Number of Colors

2 spot inks, Black and PMS 227




Cochin LT Std
Stuyvesant ICG
ITC New Baskerville Italic (all from Adobe Type Library)


Jim Godfrey is a typography teacher. Jim Godfrey is often irritated by the typographic sins of students who join his class semester after semester. Jim Godfrey decided to do something about it and, after consulting with his colleague Patrick Wilkey, a list of 34 unprofessional ways to set type was drafted. It took three years from beginning to the final letterpressed poster run of 38—not enough paper to account for print ready made this first impression a short one. A second one will likely happen when all existing copies are sold.

Because the poster is 12 × 18 inches, we ran into some registration issues on the press. The poster contains a rosette in each corner that was intended to be reproduced in two colors and needed precise registration. However, because the paper was so long, each sheet tended to stretch or pull a little bit giving each rosette a slightly unique position (a variance of 1/32-1/16 of an inch, roughly). Because of this variation we were unable to get the rosette to register consistently. To solve the problem, we trimmed the rosette from the plate of the second color, so that the rosette printed only in black. Because the rosette is small, printing it in one color did not compromise the design aesthetic.

Typographic Sins Poster ---Typographic Sins Poster ---Typographic Sins Poster ---Typographic Sins Poster ---Typographic Sins Poster ---Typographic Sins Poster ---Typographic Sins Poster


Recent Posts



Typographic Sins Poster


Production Method



Design and copywriting: Jim Godfrey
Editing: Patrick Wilkey



Rowley Press

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

August 6, 2010


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End