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Lead Image

eBoy Poster


Production Method





Art Direction: Archivio Tipografico



Archivio Tipografico

When printing anything registration is always a concern. When dealing with letterpress and multiple colors that is a big red flag, a flag that seems to have been embraced by the design of this poster and its production that left no room for error. 




Quantity Produced


Production Cost

Production Time

3 Weeks

Dimensions (Width × Height × Depth)

46 × 56 cm

Page Count

Paper Stock

115 grm

Number of Colors





This piece is available for purchase for €40-45

eBoy Poster
eBoy Poster
eBoy Poster
eBoy Poster
eBoy Poster
eBoy Poster
eBoy Poster

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Project Description

Creating images with typographic modular systems is something that fascinates us very much, ever since finding out crazy examples of this technique in old specimens and catalogues.

To bring these references to the modern day it seemed natural to us to reference the modular system we have under our eyes every day: the pixel grid.

We partnered with the undiscussed leaders in “low-res”€ images and founders of the pixel-art technique: illustrators and artists eBoy, that designed expressly for us an illustration of our printshop in their signature isometric landscape style. We ended up agreeing on a double 46x56 cm poster in 5 colors, for a size of 120x200 actual pixels and a resolution of 25 dpi.

Once the production of the posters was over we also took the liberty to print with the biggest and most incredible machine we have the chance to use: a 70x100 Koenig & Bauer from around 1890 that works with an epicyclic gearing, to print the folder we ship the posters in.

Production Lesson(s)

The composing process was quite complex but mostly just long and meticulous. The true challenge was keeping a perfect registration throughout five runs for each poster. With such an inusual composition even closing the lockup in the press is a delicate operation, that can influence the printing registration.”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

June 28, 2017


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End