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BROWSE
Dimensions (Width × Height × Depth)
85 mm × 55 mm (3.34 in × 2.16 in)
Page Count
–
Paper Stock
Uncoated Bleached White 100gsm
Number of Colors
–
Varnishes
Holographic foil
Binding
–
Typopgraphy
Century Gothic
Miso
Simple and straightforward, yet ever changing, the business card for Idiolalia can’t settle on a single color in which to display its information.
Following the definition of the word idiolalia (see last photo), the direction in which the design of the business cards took focused on a minimal theme involving the sole use of foil stamping. This was chosen due to the ability to incorporate the use of a holographic foil, providing a parallel between the material’s ability to fluctuate in color with the identity’s methodology of adaptability. Stamped upon a bleached white card, the foil blocking incorporates a subdued yet radiant atmosphere to catch and imprint the cards message to the viewer’s curiosity.
Idiolalia Business Cards
Production Method
Design
Idiolalia: Edward Dessaso
Printing
Impressions Foiling
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Bryony
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
October 1, 2010
Filed Under
Business Cards
Tagged with
business card
foil stamp
holographic
uncoated
About
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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