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Wine Awakenings Inc.

Quantity Produced

1,250 × 4 varieties
5,000 total

Production Cost

$14.70 per unit
$73,500 total

Production Time

3 weeks

Dimensions (Width × Height × Depth)

Box: 10.125 in × 12.5 in × 1.75in
Brochures: 6.5 in × 5 in
Cards: 5 in × 3.25 in

Page Count

Brochure: 56
Cards: 12 per set
Notepad: 50

Paper Stock

Cougar Smooth Cover 100lb, Cougar Smooth Text 80lb

Number of Colors



Overall aqueous water based varnish on brochures and cards


Brochure: Perfect binding


Minion Pro (Robert Slimbach)
Poetica (Robert Slimbach)


Mookai Communications recently rebranded Wine Awakenings, a company specializing in wine education and leisure learning. As part of their branding effort, the team developed a kit of parts based on the aroma of the wine.

Wine Awakenings is popular with sommeliers, culinary experts and wine lovers, and the company sought to offer a series of wine aroma kits designed to enhance one’s ability to identify the aromas found in wine.

We created the new identity to reflect the sensory experience of wine tasting and scenting. The illustrative style became a main branding element and was incorporated across the other materials. The Wine Aroma Kits were repackaged with matte black paper and the logos were foil stamped in colours representing the different wine varieties. Inside the kit are the aroma vials, an informative brochure and a set of illustrated sent cards which further assist in enhancing the wine tasting experience.

Sweet looking, sweet smelling and surely sweet tasting.

Wine Aroma Kit ---Wine Aroma Kit ---Wine Aroma Kit ---Wine Aroma Kit ---Wine Aroma Kit ---Wine Aroma Kit ---Wine Aroma Kit ---Wine Aroma Kit ---Wine Aroma Kit ---Wine Aroma Kit


Recent Posts



Wine Aroma Kit


Production Method



Creative and Art Direction: Lori von Sychowski
Design: Tanya Duffy
Illustration: Tanya Duffy, Chantal Fournier
Print Production: Kiera Liutak and Julie Boisvert
Copy Editing: Andrea Cohen



Brochures, scent cards and notepads: Imprimerie Reflet
Boxes: Major Box

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

October 4, 2010


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End