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Quantity Produced


Production Cost


Production Time

2 Weeks

Dimensions (Width × Height × Depth)

3.5 in × 4.5 in

Page Count


Paper Stock

Cover: Cougar Natural, 80 lb Cover
Body: Cougar Natural, 70 lb Text

Number of Colors

2 Spot (485, Black)



Saddle stitch




Most conference name badges are as appealing as the patterns on the floor rugs of convention centers and most conference programs are disposable once the event has ended. Neither is the case with the name badge or the program that Good Apples created for the first TEDxBoulder conference. In part this is because they are one and the same thing. The program is relatively tiny, at 3.5 by 4.5 inches, and it comes saddle-stitched inside a lovely letterpressed wraparound cover that acts as the name badge where people simply write their name on it.

The collateral was created to promote and be distributed at the inaugural TEDxBoulder conference. We were required to work within the brand guidelines provided by TED, but wanted to create something that felt distinct from the parent conference. By extracting the “x” from the logomark and using it as a visual element throughout the pieces we were able to implement a simple solution that adhered to the guidelines provided by TED but felt unique to the Boulder event.

What’s amazing is that it definitely feels on brand with the TED events yet the designers found a great way to make it their own. Even the rough, red string to put the program/badge around your neck is nicer than anything I’ve worn at past conferences.

TEDxBoulder Program and Badge --- TEDxBoulder Program and Badge --- TEDxBoulder Program and Badge --- TEDxBoulder Program and Badge --- TEDxBoulder Program and Badge --- TEDxBoulder Program and Badge --- TEDxBoulder Program and Badge --- TEDxBoulder Program and Badge --- TEDxBoulder Program and Badge --- TEDxBoulder Program and Badge


Recent Posts



TEDxBoulder Program and Badge


Production Method



Good Apples
Design: Justin Fuller, Daniel Braha
Project Management: Daniel Storch



Letterpress: SmokeproofPress
Program inside pages: Estey Printing

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

October 28, 2010


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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End