ADV @ UNDERCONSIDERATION Peek here for details
BROWSE
Client
TEDxBoulder
Quantity Produced
1,200
Production Cost
$3,600
Production Time
2 Weeks
Dimensions (Width × Height × Depth)
3.5 in × 4.5 in
Page Count
54
Paper Stock
Cover: Cougar Natural, 80 lb Cover
Body: Cougar Natural, 70 lb Text
Number of Colors
2 Spot (485, Black)
Varnishes
–
Binding
Saddle stitch
Typography
Helvetica
Most conference name badges are as appealing as the patterns on the floor rugs of convention centers and most conference programs are disposable once the event has ended. Neither is the case with the name badge or the program that Good Apples created for the first TEDxBoulder conference. In part this is because they are one and the same thing. The program is relatively tiny, at 3.5 by 4.5 inches, and it comes saddle-stitched inside a lovely letterpressed wraparound cover that acts as the name badge where people simply write their name on it.
The collateral was created to promote and be distributed at the inaugural TEDxBoulder conference. We were required to work within the brand guidelines provided by TED, but wanted to create something that felt distinct from the parent conference. By extracting the “x” from the logomark and using it as a visual element throughout the pieces we were able to implement a simple solution that adhered to the guidelines provided by TED but felt unique to the Boulder event.
What’s amazing is that it definitely feels on brand with the TED events yet the designers found a great way to make it their own. Even the rough, red string to put the program/badge around your neck is nicer than anything I’ve worn at past conferences.
TEDxBoulder Program and Badge
Production Method
Design
Good Apples
Design: Justin Fuller, Daniel Braha
Project Management: Daniel Storch
Printing
Letterpress: SmokeproofPress
Program inside pages: Estey Printing
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Armin
Armin Vit
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
October 28, 2010
Filed Under
Program
Tagged with
badge
cougar
die-cut
letterpress
program
string
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
Sign-up for Mailing List
Mailing list managed by MailChimp
Thanks to our advertisers
About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
Related entries
2017 Brand New Conference Program
Impulsion/Impulse Program
2016 Brand New Conference Program
2016 Brand Nieuwe Conference Program
Taronga Zoo Invitation and Program