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BROWSE
Client
Wine Awakenings Inc.
Quantity Produced
1,250 × 4 varieties
5,000 total
Production Cost
$14.70 per unit
$73,500 total
Production Time
3 weeks
Dimensions (Width × Height × Depth)
Box: 10.125 in × 12.5 in × 1.75in
Brochures: 6.5 in × 5 in
Cards: 5 in × 3.25 in
Page Count
Brochure: 56
Cards: 12 per set
Notepad: 50
Paper Stock
Cougar Smooth Cover 100lb, Cougar Smooth Text 80lb
Number of Colors
CMYK
Varnishes
Overall aqueous water based varnish on brochures and cards
Binding
Brochure: Perfect binding
Typopgraphy
Minion Pro (Robert Slimbach)
Poetica (Robert Slimbach)
Mookai Communications recently rebranded Wine Awakenings, a company specializing in wine education and leisure learning. As part of their branding effort, the team developed a kit of parts based on the aroma of the wine.
Wine Awakenings is popular with sommeliers, culinary experts and wine lovers, and the company sought to offer a series of wine aroma kits designed to enhance one’s ability to identify the aromas found in wine.
We created the new identity to reflect the sensory experience of wine tasting and scenting. The illustrative style became a main branding element and was incorporated across the other materials. The Wine Aroma Kits were repackaged with matte black paper and the logos were foil stamped in colours representing the different wine varieties. Inside the kit are the aroma vials, an informative brochure and a set of illustrated sent cards which further assist in enhancing the wine tasting experience.
Sweet looking, sweet smelling and surely sweet tasting.
Wine Aroma Kit
Production Method
Design
Mookai
Creative and Art Direction: Lori von Sychowski
Design: Tanya Duffy
Illustration: Tanya Duffy, Chantal Fournier
Print Production: Kiera Liutak and Julie Boisvert
Copy Editing: Andrea Cohen
Printing
Brochures, scent cards and notepads: Imprimerie Reflet
Boxes: Major Box
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Bryony
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
October 4, 2010
Filed Under
Collateral
Tagged with
aqueous
box
brochure
card
CMYK
cougar
foil stamp
kit
notepad
offset
perfect binding
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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