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BROWSE
Dimensions (Width × Height × Depth)
3 in × 3 in
Page Count
–
Paper Stock
Crane Lettra 220 lb
Number of Colors
3 spot inks and blind letterpress
Varnishes
–
Binding
–
Typopgraphy
–
Sophie Gallo took a long, sweet time in deciding exactly how to go about designing and producing her business cards. Early on she set three basic parameters to guide her:
1. They had to be on the CHEAP,
2. she wanted to use a multitude of different techniques by hand, and
3. the final product would have to be so beautiful that no one would ever want to throw it away.
She started out by silkscreening the first side, followed by two passes in the miniature letterpress she got for one hundred bucks. First yellow, then inkless. After cutting them she set out to print her info on them but, unhappy with the plate, she ditched it in favor of her Gocco, and that turned out much better. To finish it all, she hand painted the edges of each card in a contrasting color.
Here is what she had to say:
I learned that trial and error, although frustrating, is your best friend. If I hadn’t tried so many techniques I would have piles of half finished cards everywhere.
You can also watch a video of the letterpress stage, showing you a DIY moment in full glory:
Sophie Gallo Business Cards
Production Method
Design
Sophie Gallo Design
Printing
Sophie Gallo Design
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Bryony
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
November 8, 2010
Filed Under
Business Cards
Tagged with
business card
crane
DIY
edge painting
gocco
letterpress
silkscreen
square
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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