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BROWSE


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Client

Self-promotion


Quantity Produced

400 (1st run)


Production Cost


Production Time

10 Days

Dimensions (Width × Height × Depth)

70 cm × 100 cm (27.6 in × 39.4 in)


Page Count


Paper Stock

Alster Werkdruck, 120g


Number of Colors

2

Varnishes


Binding


Typography

Malaga (Emigre) by Xavier Dupré

This piece is available for purchase for €20 (US$27)

I remember in grade school all of my friends cheated and bought the SparkNotes version of Macbeth. This really got under my skin, because Macbeth was, by far, my favorite work from Shakespeare (not including his sonnets.) I’d like to send an “All the World’s a Page” copy to everyone who cheated themselves, and demonstrate true dedication and appreciation. What a commitment. Shown in the photos below is Marx’s Das Kapital.

Out of a sense of idle curiosity, Ian Warner from Berlin’s Blotto Design tried to typeset an entire novel on a poster, using James Joyce’s Ulysses as experimental raw material.

The result was impressive and was met with a lot of enthusiasm from friends and clients of the office. Blotto decided to turn the idea into a commercial project, and launched a webshop which currently sells four posters based on the original idea: Shakespeare’s Macbeth and Homer’s Iliad in English; Goethe’s Faust (parts I & II) and Marx’s Das Kapital in German.

The longest text is Marx’s Das Kapital, which has over 800,000 words, and is set in 2.2pt type. The result is a wall of text, which intrigues the viewer by slowly revealing its content the closer one gets to the poster: from a distance it resembles a uniform grey-scale field; from up close the hidden structure of the text is revealed through the varying density of paragraph symbols.

Parsing and structuring Shakespeare’s Macbeth as a table was a marathon task of database hacking, automated text formatting and search-and-replace routines.

But the biggest challenge was the steep learning curve involved with starting up a webshop, organising all the backend logistics for shipping, and dealing with the legal side of German consumer rights.

--- All the words on a page --- All the words on a page --- All the words on a page

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“All the World’s a Page” Poster

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Production Method

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Design

Blotto Design, Berlin

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Printing

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Lauren Dickens

Author Picture

Lauren Dickens

Former intern at UnderConsideration LLC.

More: Online / On Twitter

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Date Published

January 27, 2011

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Filed Under

Posters

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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