ADV @ UNDERCONSIDERATION      Peek here for details

---

BROWSE


---

Client

344 Design, LLC


Quantity Produced

1,000


Production Cost

$1,400


Production Time

6 weeks

Dimensions (Width × Height × Depth)

7 in × 10 in, folds to 7 in × 5 in


Page Count


Paper Stock

Sundance Felt Cover, Bright White, 100 lb


Number of Colors

Varnishes


Binding


Typography

Custom lettering

 

After featuring Stefan Bucher’s 12 Bigger Monsters Portfolio back in February we received this gorgeous Thank You card from Stefan. So, obviously we had to ask to feature it on FPO as well.

The card took on special meaning last week when Doyald Young — who did the “344 Loves You” lettering — passed away on Monday at the age of 84. Doyald was one of the most magnificent lettering artisans in the industry and a delightful person.

This card is just one more part of his legacy. Embossed on a lovely, textured paper, the lettering is wonderfully rendered with an emboss die of various levels and texture that take it beyond your typical emboss. Do something nice for Stefan and you might get one.

A while back I helped Doyald with some work, and he asked, “Can I pay you for your effort?” Of course, I told him that his money is no good here. So he asked me if he could do something for me in return. I asked if he’d render “344 Loves You” in the style of his classic “Home Sweet Home” lettering. There was a brief silence on the phone. “Can I pay you for your effort?”

But being Doyald he did it, and he did it more beautifully than I could have imagined.

Initially, I thought I’d just get offset cards printed, but I couldn’t figure out how to preserve the beauty and delicacy of Doyald’s large pencil sketch. After a few failed attempts (and with the advent of the necessary funds) I thought, well, why don’t we emboss it? Doyald put me in touch with his old friend Dave Meyer at The Ligature, who made it his personal mission to translate Doyald’s piece into a gorgeous die.

I’m so proud of this card, and I’m looking forward to sending it to people I love for many, many years to come.

344 Loves You Card --- 344 Loves You Card --- 344 Loves You Card --- 344 Loves You Card --- 344 Loves You Card ---

---

Recent Posts


Previous


Next


344 Loves You Card

---

Production Method

---

Design

Lettering by Doyald Young

---

Printing

The Ligature

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Armin

Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

---

Date Published

March 7, 2011

---

Filed Under

Promotional Cards

---

Tagged with



---

Share to Facebook Share to Twitter Share to Google+ Add This


---

About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc



Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers





About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


online

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

publishing

The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.

Writing

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.


---
The End