ADV @ UNDERCONSIDERATION      Peek here for details





344 Design, LLC

Quantity Produced


Production Cost


Production Time

6 weeks

Dimensions (Width × Height × Depth)

7 in × 10 in, folds to 7 in × 5 in

Page Count

Paper Stock

Sundance Felt Cover, Bright White, 100 lb

Number of Colors




Custom lettering


After featuring Stefan Bucher’s 12 Bigger Monsters Portfolio back in February we received this gorgeous Thank You card from Stefan. So, obviously we had to ask to feature it on FPO as well.

The card took on special meaning last week when Doyald Young — who did the “344 Loves You” lettering — passed away on Monday at the age of 84. Doyald was one of the most magnificent lettering artisans in the industry and a delightful person.

This card is just one more part of his legacy. Embossed on a lovely, textured paper, the lettering is wonderfully rendered with an emboss die of various levels and texture that take it beyond your typical emboss. Do something nice for Stefan and you might get one.

A while back I helped Doyald with some work, and he asked, “Can I pay you for your effort?” Of course, I told him that his money is no good here. So he asked me if he could do something for me in return. I asked if he’d render “344 Loves You” in the style of his classic “Home Sweet Home” lettering. There was a brief silence on the phone. “Can I pay you for your effort?”

But being Doyald he did it, and he did it more beautifully than I could have imagined.

Initially, I thought I’d just get offset cards printed, but I couldn’t figure out how to preserve the beauty and delicacy of Doyald’s large pencil sketch. After a few failed attempts (and with the advent of the necessary funds) I thought, well, why don’t we emboss it? Doyald put me in touch with his old friend Dave Meyer at The Ligature, who made it his personal mission to translate Doyald’s piece into a gorgeous die.

I’m so proud of this card, and I’m looking forward to sending it to people I love for many, many years to come.

344 Loves You Card --- 344 Loves You Card --- 344 Loves You Card --- 344 Loves You Card --- 344 Loves You Card ---


Recent Posts



344 Loves You Card


Production Method



Lettering by Doyald Young



The Ligature

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 7, 2011


Filed Under

Promotional Cards


Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End