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BROWSE


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Client

344 Design, LLC


Quantity Produced

1,000


Production Cost

$1,400


Production Time

6 weeks

Dimensions (Width × Height × Depth)

7 in × 10 in, folds to 7 in × 5 in


Page Count


Paper Stock

Sundance Felt Cover, Bright White, 100 lb


Number of Colors

Varnishes


Binding


Typography

Custom lettering

 

After featuring Stefan Bucher’s 12 Bigger Monsters Portfolio back in February we received this gorgeous Thank You card from Stefan. So, obviously we had to ask to feature it on FPO as well.

The card took on special meaning last week when Doyald Young — who did the “344 Loves You” lettering — passed away on Monday at the age of 84. Doyald was one of the most magnificent lettering artisans in the industry and a delightful person.

This card is just one more part of his legacy. Embossed on a lovely, textured paper, the lettering is wonderfully rendered with an emboss die of various levels and texture that take it beyond your typical emboss. Do something nice for Stefan and you might get one.

A while back I helped Doyald with some work, and he asked, “Can I pay you for your effort?” Of course, I told him that his money is no good here. So he asked me if he could do something for me in return. I asked if he’d render “344 Loves You” in the style of his classic “Home Sweet Home” lettering. There was a brief silence on the phone. “Can I pay you for your effort?”

But being Doyald he did it, and he did it more beautifully than I could have imagined.

Initially, I thought I’d just get offset cards printed, but I couldn’t figure out how to preserve the beauty and delicacy of Doyald’s large pencil sketch. After a few failed attempts (and with the advent of the necessary funds) I thought, well, why don’t we emboss it? Doyald put me in touch with his old friend Dave Meyer at The Ligature, who made it his personal mission to translate Doyald’s piece into a gorgeous die.

I’m so proud of this card, and I’m looking forward to sending it to people I love for many, many years to come.

344 Loves You Card --- 344 Loves You Card --- 344 Loves You Card --- 344 Loves You Card --- 344 Loves You Card ---

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344 Loves You Card

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Production Method

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Design

Lettering by Doyald Young

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Printing

The Ligature

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Armin

Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

March 7, 2011

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Filed Under

Promotional Cards

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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