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BROWSE
Client
Montreux Café
Quantity Produced
3,000
Production Cost
$1,100
Production Time
1 week
Dimensions (Width × Height × Depth)
Business card: 85 mm × 55 mm (3.3 in × 2.1 in)
Page Count
–
Paper Stock
420gsm
Number of Colors
1 spot + Copper Foil
Varnishes
Matte lamination
Binding
–
Typography
Custom Chalet Comprime by House Ind
Rockwell
Frutiger
Custom Hiragino Maru Gothic Pro
The first thing that came to mind after seeing these was Tiffany’s, and of course quick to follow, Breakfast at Tiffany’s, and then Audrey Hepburn. Like her, the turqoise and gold combination has just the right amount of class and sass. Funny how things come full circle.
We’ve developed a full identity system for Montreux Café, with the aim of increasing its brand awareness. We have also incorporated a set of brand colours to help improve on the brand recognition of Montreux Café.
We’ve used a similar typeface to their previous design to help bridge the transition of the rebrand, as well as keeping elements like the wheat symbol (as requested by the client), that was used to subtly frame the wordmark. By varying the thickness of the condensed typeface we are able to compact the wordmark as much as possible, yet maximizing legibility.
To improve the image of Montreux Café, we’ve used a much heavier grammage stock, coupled with the Copper foil-blocking of the logo.
Initially we intend to use uncoated stock for the business cards, and use triplexing to sandwich a brown stock in between to add a little novelty. However, we took considerations into being consistent with the packaging of the cakes, which have to be varnished or laminated to improve the durability when placed into and taken out of fridges and ice boxes, and decided to forgo triplexing and use a matte lamination on the business cards. It helps to keep the cost down too.
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Lauren Dickens
Lauren Dickens
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
April 22, 2011
Filed Under
Identity Materials
Tagged with
business card
copper
foil stamp
offset
stationery
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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