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For a full explanation of where the identity behind the name badges come from, you can read this post on Brand New. Since the conference was in Nashville, we thought music could play an interesting role by having name badges built using old vinyl records, which sounded great in theory but was remarkably difficult in practice. The hardest part was figuring out how to cut out the badge pieces from the record. After trying numerous approaches — from a “hot knife” to a table saw — we found that the crispest way was to score the record with an X-acto blade then snapping it by hand. Each vinyl record yields four badges and by designing around the printed label on each disk we were able to minimize the amount of cuts needed.

Once we figured out the math, the artwork was silkscreened on the record, with big, fat crop marks so that we could then score, snap, and drill the hole for the lanyard. Here is a little medley of that process. The badges were finished with a duplex piece of paper that was taped to the back and held in place with the lanyard. The finished badges had a great, rigid structure and a very off-beat texture from the ridges of the records. A few process photos and videos after the finished product photos. (We will also post details about the program soon.) 



Brand New Conference

Quantity Produced


Production Cost

Printing: $1,185.34
Vinyl Records: $350
Paper: $200-ish

Production Time

2 Weeks

Dimensions (Width × Height × Depth)

3 in × 5.75 in

Page Count

Paper Stock

Neenah / Astrobrights / Multiple Colors / 80C

Number of Colors

4 Spot






2016 Brand New Conference Badges
2016 Brand New Conference Badges
2016 Brand New Conference Badges
2016 Brand New Conference Badges
2016 Brand New Conference Badges
2016 Brand New Conference Badges
2016 Brand New Conference Badges
2016 Brand New Conference Badges
2016 Brand New Conference Badges

2016 Brand New Conference Badges
2016 Brand New Conference Badges

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Project Description

Attendee name badges for the 2016 Brand New Conference in Nashville, TN, on September 15 – 16.

Production Lesson(s)

Aside from the overall craziness of the project we found that the typical ink used for silkscreen was not adhering permanently to the vinyl material. It would print but if you scratched it it would come off. So the printer had to use a special type of ink from Nazdar Ink Technologies that is much more… 'powerful', including its toxicity, so it had to be done in a properly ventilated area. You could scrape it with sandpaper and that ink would NOT come off.”

Post Author

Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

October 5, 2016


Filed Under

Identity Materials


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End