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BROWSE
Client
Friends
Quantity Produced
50
Production Cost
Under $100
Production Time
4 days
Dimensions (Width × Height × Depth)
20 in × 20 in
Page Count
–
Paper Stock
–
Number of Colors
1 hand mixed green
Varnishes
–
Binding
–
Typopgraphy
Trade Gothic Condensed
I think sending out a greeting for the new year is a super thoughtful gesture, probably because it takes me until about June to send out Christmas thank-yous. This message is especially genuine; a wish for health and happiness sent to close friends and family. I really like that the gift becomes more personal with interaction. Dirty interaction.
Both Adrienne and Joshua are designers. But Adrienne had recently graduated as a Holistic Nutrition Educator from Bauman College as well. While studying she was introduced to a phrase we both were drawn to: “Eat well. Be well.” We used it as the basis of our New Year’s gift to friends and family. We added “drink”, “make”, and “sleep.” We reset “well” as “we11” to include the upcoming year, then printed the design on a white tea towel. As the year goes on it is a barometer of wellness. The dirtier it gets, the better job you’ve done.
Make sure you know what mesh screen you are working with. I should have known better, having screen printed for years. But I forgot to ask. The first run of towels we tried printing with Jacquard’s #121 Solar Gold ink. It clogged the screen after one pull. So we had to Plan-B and go back to traditional Speedball inks. We ended up mixing a nice green with left over ink containers.
“Be Well” Tea Towel
Production Method
Design
Joshua Gajownik
Adrienne Yancey
Printing
Screen burned by AH Peele
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Lauren Dickens
Lauren Dickens
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
April 26, 2011
Filed Under
One-off
Tagged with
new years
silkscreen
tea towel
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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