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Quantity Produced


Production Cost

Under $100

Production Time

4 days

Dimensions (Width × Height × Depth)

20 in × 20 in

Page Count

Paper Stock

Number of Colors

1 hand mixed green




Trade Gothic Condensed


I think sending out a greeting for the new year is a super thoughtful gesture, probably because it takes me until about June to send out Christmas thank-yous. This message is especially genuine; a wish for health and happiness sent to close friends and family. I really like that the gift becomes more personal with interaction. Dirty interaction.

Both Adrienne and Joshua are designers. But Adrienne had recently graduated as a Holistic Nutrition Educator from Bauman College as well. While studying she was introduced to a phrase we both were drawn to: “Eat well. Be well.” We used it as the basis of our New Year’s gift to friends and family. We added “drink”, “make”, and “sleep.” We reset “well” as “we11” to include the upcoming year, then printed the design on a white tea towel. As the year goes on it is a barometer of wellness. The dirtier it gets, the better job you’ve done.

Make sure you know what mesh screen you are working with. I should have known better, having screen printed for years. But I forgot to ask. The first run of towels we tried printing with Jacquard’s #121 Solar Gold ink. It clogged the screen after one pull. So we had to Plan-B and go back to traditional Speedball inks. We ended up mixing a nice green with left over ink containers.

New Year's Tea Towel --- New Year's Tea Towel --- New Year's Tea Towel --- New Year's Tea Towel --- New Year's Tea Towel ---


Recent Posts



“Be Well” Tea Towel


Production Method



Joshua Gajownik
Adrienne Yancey



Screen burned by AH Peele

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Lauren Dickens

Author Picture

Lauren Dickens

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

April 26, 2011


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

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Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End